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Influencer Marketing Manager Job at LEVEL8 GROUP CORP in Germany

Influencer Marketing Manager Job at LEVEL8 GROUP CORP in Germany

MediabistroGermany, OH, United States
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Responsibilities

  • The primary responsibility is to establish strong partnerships with the most influential influencers and PR resources in the industry. Play a crucial role in accelerating brand awareness and driving engagement for LEVEL8.
  • Oversee influencer marketing to drive customer acquisition and brand awareness; including organic gifting, paid relationships, brand ambassadors, strategic partnerships & more.
  • Build and manage a team of influencers; define metrics of success and oversee performance against KPIs.
  • Continuously optimize how we source, engage and retain influencer relationships, with a primary focus on Instagram, YouTube, TikTok.
  • Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events.
  • Develop and manage new influencer initiatives, online and offline; partner with the creative team to leverage our influencer network for content creation.
  • Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth, program efficiency gains and innovation.
  • Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on a monthly basis.

Requirements

  • 3+ years of experience managing influencer marketing for a direct to consumer brand.
  • Experience in fashion or e-commerce preferred.
  • Deep understanding of German local culture with fluency in both German and English; ability to identify campaign-aligned influencers and create culturally resonant content, Hold German citizenship.
  • A large number of directly available influencer and PR resources, have a strong network of influencers and PR resources that you can leverage for your campaigns.
  • A master relationship builder - you can make friends with everyone, and leverage your network to access and establish connections.
  • A social media native - you know who\'s cool, who\'s not and can talk the talk.
  • Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings.
  • High level of proficiency with Microsoft Office, Excel and PowerPoint / Keynote.
  • Management experience required; proven ability to build and motivate teams.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing

    • Industries

  • Retail

    • Referrals increase your chances of interviewing at LEVEL8 GROUP CORP by 2x.

    Open roles

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