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Marketing Manager
Marketing ManagerMediabistro • Trenton, NJ, United States
Marketing Manager

Marketing Manager

Mediabistro • Trenton, NJ, United States
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Digital and Content Marketing Manager

Are you a results‑driven

Marketing Manager

with a passion for

strategic leadership

and

global digital initiatives ? Our client is a leading

manufacturing

company in the

specialised labelling and packaging

industry is seeking a dynamic individual to join their team in

New Jersey .

This is a fantastic opportunity to take the reins of a growing marketing function, influence global strategy, and directly impact the company's growth in a fast‑paced, product‑focused B2B environment.

About the Role

As the Marketing Manager, you will be responsible for defining and executing the global marketing strategy for a key division within our client’s organisation. You will manage a small team, control the departmental budget, and ensure cohesive, high‑impact marketing across multiple international sites.

Responsibilities

Search Engine Optimization (SEO) :

Optimising a website and content to rank higher in search engine results for relevant keywords, driving organic (unpaid) traffic.

Search Engine Marketing / Pay‑Per‑Click :

Paid advertising, often on search engines (like Google Ads) or social media, where you pay each time your ad is clicked.

Content Marketing :

Creating and distributing valuable, relevant, and consistent content (blogs, videos, guides, etc.) to attract and retain a defined audience.

Social Media Marketing :

Promoting products or services and engaging with customers on Social Media platforms

Email Marketing :

Sending targeted messages to a list of subscribers to build relationships, drive sales, and encourage loyalty.

Data and Analytics :

Using tools like Google Analytics to track performance, understand customer behaviour, and make data‑driven decisions to optimize campaigns.

Qualifications

At least 5 years experience within a Marketing Manager position

Proven leadership experience managing a team, a direct report, and successfully collaborating with cross‑functional groups, particularly sales teams.

In‑depth experience in digital marketing and a strong track record of success with online strategies.

Demonstrable experience in content creation and managing the production of B2B marketing materials.

Experience with revenue and budget control.

A background in a relevant product industry, such as manufacturing, printing, packaging, or labelling, is highly preferred.

The ability to commute to our clients New Jersey site is a must.

Required Skills

The ideal candidate is a proactive leader who thrives in a complex, product‑based manufacturing environment.

Preferred Skills

If you are ready to put your strategic marketing skills to work on a global scale and lead a team to new heights, apply today!

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Sales, and Management

Industries

Pharmaceutical Manufacturing, Manufacturing, and Biotechnology Research

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Marketing Manager • Trenton, NJ, United States