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Publicist - Publicity For Good Job at Publicity For Good in Minneapolis

Publicist - Publicity For Good Job at Publicity For Good in Minneapolis

MediabistroMinneapolis, MN, United States
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Publicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.

We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role

The Publicist is responsible for managing the success of client PR campaigns by developing media strategies, conducting targeted outreach, and maintaining regular communication with both clients and media contacts. This role ensures client visibility across national, regional, podcast, radio, and TV platforms, while also contributing to broader brand awareness and engagement. Publicists are key relationship builders and storytellers who drive results by connecting the right narrative to the right outlet.

Responsibilities

  • Develop and execute strategic PR plans tailored to each client
  • Serve as the primary point of contact for assigned clients
  • Build, grow, and create new client relationships
  • Conduct media research and build and update targeted media lists
  • Secure, filter, and respond to media opportunities
  • Schedule and coordinate media interviews, ensuring all logistics are handled
  • Follow up with media contacts to confirm placements and coverage timelines
  • Monitor coverage through Google Alerts and track mentions or product features
  • Facilitate writing projects with team in alignment with client goals and deliverables
  • Monitor news trends and identify timely angles for client exposure
  • Provide daily (Monday–Friday) client updates and maintain consistent communication
  • Prepare and send biweekly and monthly reports and lookbooks
  • Maintain updated media trackers to record media coverage and interview status

Results

  • Meet or exceed the expected number of interviews or media features
  • Clients receive timely and proactive communication on campaign progress
  • Media placements align with client goals, increase brand visibility, and credibility
  • Clients recognize value from their engagement with Publicity For Good
  • Accurate and updated documentation of all PR activities and client deliverables

    • Requirements

  • 40 hours plus per week to meet client needs
  • Proven experience or education in public relations or a related communications field
  • Excellent written and verbal communication skills
  • Strong organizational and time management abilities
  • Proficient in Google Suite, Gmail, and media monitoring tools
  • Creative and strategic thinker with a proactive mindset
  • Comfortable working in a fast-paced, remote-first team environment
  • Personable and professional in client and media interactions
  • Able to manage multiple accounts, priorities, and deadlines simultaneously
  • High level of self-accountability and commitment to delivering results

    • Remuneration & Rewards

  • Compensation based on region and experience level
  • Access to internal and external learning opportunities
  • Ongoing performance reviews and career development guidance
  • Clear advancement plan based on both role progression and financial growth
  • Access to a curated library of on-demand professional development content

    • Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Marketing, Public Relations, and Writing / Editing
  • Industries : Public Relations and Communications Services

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    Publicist • Minneapolis, MN, United States

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