Job Description
Job Description
Salary : $80,000 - $100,000
This is a remote role, but eligible candidates must reside in one of the following states : IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA
Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements.
The anticipated salary range for this position is $80,000 to $100,000, depending on experience and qualifications, while our internal pay band for this role extends up to $140,000.
Pathfinders, a full-service integrated marketing agency, is seeking an Associate Director of Web Strategy & Development to shape how we build and deliver digital experiences. At Pathfinders, we dont just launch websites or tools, we help clients use digital as a growth engine. In this role, youll oversee web development, integrations, and QA while setting a strategy that ensures our digital work is both technically sound and creatively impactful.
This is a leadership position for someone who can bring clarity to complexity, align strategy with execution, guide developers and cross-functional partners, and ensure every project is scalable, effective, and forward-looking. If youre reading closely, include one platform, tool, or technology youre excited to work with in your application (Is there anything else you'd like us to know about your experience?). Were always looking for leaders who think ahead and share what inspires them.
You might be a great fit if you :
- Set the Tone : You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.
- Own the Outcome : You dont just check boxes. You make sure the work connects to the bigger goal and moves projects forward.
- Keep Growing : You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.
- We >
Me : You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.
Get to know us at pathfind.com
What you will do, in greater detail :
Establish technical direction and execution
Define and maintain technical standards, frameworks, and coding practices for the web development team.Evaluate emerging tools, technologies, and workflows to improve performance, scalability, and quality.Provide hands-on guidance during solution design, ensuring alignment with digital strategy and business needs.Oversee software development and delivery
Lead the planning, estimation, and execution of development projects from concept through deployment.Partner with project management to ensure work is properly scoped, resourced, and delivered on time.Support the team in troubleshooting, problem-solving, and iterative improvement across all client projects.Oversee API integration
Design and oversee the implementation of secure, efficient, and scalable API integrations between platforms.Collaborate with internal teams and vendors to ensure integrations meet performance and compliance standards.Identify opportunities to streamline workflows and improve data flow across systems.Quality assurance
Establish and enforce QA processes, including automated and manual testing.Ensure the accuracy, security, and accessibility of all digital deliverables.Lead post-launch reviews and continuous improvement initiatives.Own documentation and knowledge sharing
Create and maintain technical documentation, architecture diagrams, and development standards.Foster a culture of learning through code reviews, tech talks, and mentoring.Ensure knowledge is shared across teams to minimize single-points-of-failure.Vendor Management
Manage vendor relationships to ensure alignment with agency standards and project outcomes.Develop vendor input and performance assessments to maintain quality and efficiency.Negotiate scopes of work, rates, and timelines as needed.P&L Ownership
Partner with Digital and Operations leadership to forecast, track, and manage web-related budgets.Balance resource allocation and outsourcing to optimize profitability.Identify cost-saving opportunities without compromising quality or client experience.LMA (Leadership, Management, Accountability)
Lead a team of developers by setting clear expectations, providing coaching, and conducting regular check-ins.Ensure team alignment with Pathfinders core values and the Digital departments vision.Drive accountability for deadlines, deliverables, and individual growth goals.Additional job functions
Proven ability to lead, coach, and develop direct reports while fostering a high-performing team culture.Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at PF headquarters. Overnight / weekend travel will be required for certain agency events, up to 15% travel can be expected.Complete timesheets daily with detailed notesWhat wed like to see in a strong candidate :
B.Sc. / B.A. required7+ years of related industry experience (creative agency, digital marketing or consulting)3+ years of management experienceAdvanced knowledge of WordPress (custom builds, plugins, themes) and modern front-end frameworks.Experience with API integrations, cloud environments (e.g., AWS, Azure), and performance optimization.Demonstrated experience in vendor selection, negotiation, and management.Experience contributing to department budgeting, resource allocation, or P&L management preferred.Agency or client-facing experience strongly preferred.The Associate Director of Web Development provides hands-on technical leadership for the agencys web development team, establishing best-in-class coding standards, guiding architectural decisions, and ensuring high-quality delivery of digital solutions. This role blends technical depth with team leadership, vendor oversight, and fiscal accountability, helping connect business goals to scalable, high-performing web experiences.Reporting to the Director of Digital, this leader partners cross-functionally with strategy, creative, and project management to translate vision into execution while mentoring developers and owning operational excellence within the web discipline.What's in it for you?
At Pathfinders, we believe people do their best work when theyre trusted, supported, and recognized. Thats why we offer more than just competitive compensation. Weve built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.
We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.
