Acquisition Marketing Manager, Streaming (Programmatic)New York, New York, United States

Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You'll Come In

The Acquisition Manager, Streaming will be responsible for supporting the Director, Offline in owning and scaling TFD's CTV marketing program. This person will be responsible for the strategy and working with our media partners to execute. A successful Acquisition Manager, Streaming will have strong analytical and data-based decision making skills along with a customer-centric approach to everything they do. You'll collaborate with teams across the business (especially Growth, Brand, Creative, and Data Strategy & Insights) to strategize innovative ways to scale and test within our existing portfolio, while also vetting, researching, and implementing new opportunities.

One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms / Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines / deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.

How You'll Make An Impact

• Lead, manage, and scale TFD's CTV Marketing program
• Partner with groups across the business to launch CTV campaigns that drive performance and ensure brand alignment
• Demonstrate fluency in TFDs CTV strategy by guiding briefing, planning (across all buy-types), and effectively managing feedback on the media plans to partners
• Develop and seek input on forecasting, goals, OKRs and testing roadmaps
• Use your analytical skills to deep dive into daily, weekly, and monthly performance. This includes providing reports and analyses to both internal and external stakeholders, by leveraging a variety of metrics from varying sources, communicating insights and making thoughtful and informed recommendations that drive performance and business decisions
• Create efficiencies for the Offline group by standardizing processes, documentation, reporting etc.
• Manage relationships with media partners and set them up for success by translating internal knowledge to provide the right context and level of information
• Manage and effectively allocate large media budgets with a deep understanding of holistic growth and channel overlaps (especially across video)
• Continuously find ways to innovate, test and implement frequent optimizations (e.g. creative, placements, buy-type etc.) that improve our best-in-class program
• Be a thought-partner for other Offline channels and associates, by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process

We're Excited About You Because

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy :

Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring / promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just