Marketing Manager - Social & Content (On-site)

Year Round

Who We Are :

At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone.

Perks & Benefits

Free season pass to Winter Park and all Alterra Resorts

Discounted friends & family tickets

Medical, dental, vision, life, paid parental leave and more for eligible employees

401(k) plan with 100% company match - up to 4%

Mental health resources for all employees

Food & beverage and retail discounts

Onsite employee childcare based on availability

Discounted equipment rentals, pro-deals, and more

POSITION SUMMARY

Are you a strategic marketer who thrives at the intersection of creativity, data, and execution? Winter Park Resort is seeking a Marketing Manager to lead initiatives across social media, paid media, and content marketing. This role blends hands-on execution with big-picture strategy - ensuring our brand stories connect with the right audiences, through the right channels, at the right time.

The Marketing Manager will oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives, aligning closely with resort goals. They will be responsible for developing integrated campaigns, optimizing performance, and ensuring brand consistency across all marketing touchpoints.

This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team.

ESSENTIAL DUTIES

Creative Paid Media Collaboration & Strategy

Contribute to the planning, management, and optimization of paid media creative campaigns across social and digital platforms.

Bring channel knowledge and insights to guide targeting, creative selection, and campaign testing.

Partner with agencies and internal teams to ensure paid strategies are aligned with broader marketing goals-particularly within social, messaging, and creative initiatives.

Monitor performance metrics, share insights, and make recommendations to improve ROI, effectiveness, and efficiency.

Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing priorities, and timely campaign execution across platforms.

Social Media Strategy & Management

Lead the development and execution of social media strategy across Winter Park Resort and Trestle Bike Park accounts

Oversee the content calendar to ensure social posts support campaigns, product launches, events, and brand storytelling.

Manage community engagement, fostering guest relationships and protecting brand voice during sensitive situations.

Collaborate with the Content team, PR team, and other partners to produce compelling, timely content.

Stay current on platform trends and innovations, testing new formats and strategies to keep the brand competitive.

Content Development & Distribution

Oversee creation and distribution of blog, web, and supporting copy that drive traffic, build affinity, and enhance SEO.

Ensure content supports social and paid efforts while maintaining brand alignment.

Partner with product and events teams to highlight seasonal offers, promotions, and initiatives.

Collaborate with creative and photo / video teams to ensure content quality and alignment.

Messaging & Copywriting

Write and edit copy for ads, social posts, blogs, email, and web as needed.

Provide messaging frameworks and templates to ensure consistency across campaigns and products.

Support freelance or internal contributors with direction and editing as needed.

Analytics & Optimization

Use analytics platforms (Meta Business Suite, Sprout, Google Analytics, Tableau) to monitor social, content, and paid performance.

Deliver regular reports on KPIs, engagement, and revenue impact.

Apply insights to refine strategies and optimize results across channels.

Leadership

Manage, mentor, and develop the Social Media & Content Specialist.

Foster a collaborative, creative, and accountable marketing culture.

Partner cross-functionally with operations, product, PR, and guest services to ensure marketing aligns with resort needs.

Lead assigned marketing initiatives from concept through execution, ensuring collaboration across teams and effectively achieving resort goals.

SUCCESS FACTORS

Strong social media expertise with working knowledge of paid media.

Analytical thinker who uses insights to guide strategy and execution.

Able to balance big-picture planning with day-to-day delivery.

Collaborative and effective across teams, agencies, and partners.

Clear, adaptable communicator in both writing and speaking.

Creative problem solver who tests new ideas and approaches.

Supportive leader who develops and motivates team members.

Consistent steward of brand voice and identity.

EXPERIENCE & QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.

5+ years of experience in social media management, messaging, and marketing in a professional setting.

Experience in hospitality, travel, or experiential brands preferred.

Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable.

WAGE

The base pay range below represents the low and high end of Winter Park Resorts' salary pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and / or necessary travel. The range listed is just one component of Winter Park Resorts' total compensation package for employees. Other rewards may include many region-specific benefits.

Salary Range : $67K to $76K annually.

PHYSICAL REQUIREMENTS

Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis.

Manual dexterity to operate a computer and other common office equipment on a constant basis.

Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.

Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.

Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.

Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.

WORKING CONDITIONS

Indoor / Outdoor : This job is primarily inside, but may require some on-mountain work from time to time. While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials / Noise : The noise level in the workplace is usually moderate.

Travel Requirements : Minimal travel required and primarily in the local area.

Hours : This position may be required to work evenings, weekends, and holidays.

OTHER DUTIES AS ASSIGNED

This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.

AN EQUAL OPPORTUNITY EMPLOYER

Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.

Application Deadline

Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting application.

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