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Job Title : Art Director, Performance Creative
Type : Full-Time
About the Role :
Our client, a SaaS company in the marketing tech space, is hiring a Performance Art Director to lead the development of high-impact ad creative across paid digital channels. This is not a generalist AD design role. They are looking for someone with deep expertise in performance media — someone who understands how to build conversion-focused creative, test at scale, and iterate based on real results.
In this role, you’ll own the visual strategy and execution of paid campaigns across Meta, YouTube, Google, LinkedIn, and other key platforms. You’ll collaborate closely with performance marketers, copywriters, and analysts to develop creative that drives measurable growth. This role requires both strategic thinking and hands-on production, with a strong understanding of what drives performance at each stage of the funnel.
What You’ll Do :
Own creative concepting and execution across static, motion, and short-form video formats
Translate campaign goals and testing strategies into visual ideas built for conversion
Build and manage modular assets designed for A / B and multivariate testing
Use performance data (CTR, CVR, ROAS) to inform ongoing creative iteration
Work collaboratively with growth, copy, and analytics teams on campaign execution
Execute creative using Figma, Photoshop, Illustrator, and After Effects
Independently manage design workload with minimal oversight
Support the development of scalable design systems and templates for testing
Utilize generative AI tools (Firefly, Midjourney, Runway, ChatGPT) to streamline production
Who You Are
8–10 years of experience in digital design or art direction with a focus on performance creative
Background designing ads for B2B tech or SaaS products is required
Not a fit for generalist or brand-only designers — must be fluent in paid media strategy
Portfolio must show campaign results and creative tied to performance metrics
Deep knowledge of platform-specific best practices (Meta, YouTube, TikTok, LinkedIn, Google)
Confident in both creative strategy and hands-on production
Strong communicator who can present ideas and defend creative choices
Highly organized, proactive, and comfortable working in test-and-learn environments
Expert in Figma, Photoshop, Illustrator, and After Effects
Agency experience preferred, especially in performance or digital teams
Must be available to work EST hours
Nice to Have
Experience with UGC-style or lo-fi creative
Familiarity with dynamic creative optimization (DCO)
Experience across full-funnel creative — prospecting, retargeting, retention
Ability to shift visual tone depending on product, audience, or funnel stage
Seniority level Seniority level Mid-Senior level
Employment type Employment type Contract
Job function Job function Marketing
Industries Staffing and Recruiting
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