Content Manager

Job Description

Job Description

About TrueLoyal

TrueLoyal is an AI-powered Emotional Loyalty & Advocacy platform that helps multi-channel consumer brands build deeper, lasting relationships with their customers. Formed from the merger of TINT and Zinrelo, TrueLoyal combines hands-on strategic program design, advanced data science, and AI-driven personalization to drive loyalty, retention, and advocacy loops across every channel.

We deliver a world class solution to consumer brands who want to transform their loyalty programs from transactional to emotional, increasing sales, purchase frequency, and customer lifetime value.

Role Overview

The Content Manager is a fast-moving, AI-first content operator with an obsession for both creation and distribution. The role is about urgency, speed of execution, and impact — ensuring TrueLoyal’s stories are not only well-crafted but also seen, ranked, shared, and converted into pipeline.

This is a hands-on role for a content generalist who can create across formats (text, visuals, video, audio) but more importantly, can distribute content for maximum reach, searchability, and conversion across digital channels.

Requirements

Key Responsibilities

• Content Creation
• Produce a steady flow of content across formats : website copy, blogs, white papers, case studies, social posts, newsletters, emails, sales one-pagers, and product decks.
• Experiment with multimedia formats (text, images, video, podcasts) to engage diverse audiences.
• Ensure all content reflects TrueLoyal’s positioning, differentiation, and customer pain / solution fit.
• Content Distribution
• Optimize all content for SEO, GEO, and AEO to increase visibility and rankings.
• Distribute content aggressively across digital channels (social, paid, PR, partners, influencers).
• Partner with GTM Engineering to refine distribution strategy for searchability and conversion.
• Drive consistent increases in web traffic, inbound leads, and content-driven conversions.
• Sales & Ecosystem Enablement
• Support Sales with product one-pagers, pitch decks, and positioning slides.
• Collaborate with partners to create and distribute co-branded content.
• Manage relationships with external experts and thought leaders in loyalty and consumer-brand engagement.

KPIs for Success

Qualifications

What We Value at TrueLoyal

Benefits

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.