The Social Media Coordinator is responsible for designing, creating, scheduling, and publishing engaging content across all social media platforms, monitoring online conversations, and supporting marketing campaigns to increase brand awareness and engagement. The SMC will be responsible for designing, updating, and monitoring all Mesa social media sites as well as other assignments from the Director of Marketing. This position will work with all our business units, departments and senior leadership so very strong communication skills are a must as well as working in a team atmosphere. Specific duties include but not limited to :
Social Media Content Management, create engaging content in all formats
Develop and post original content (text, images, video, etc.) tailored to each platform
Part a part of the creative process
Identify and communicate social media trends, platform changes and best practices to Business Units
Develop direct relationship with Business Units and Departments
Collaboration with Mesa Senior Leadership
Develop social campaigns specific to market / capability
Community Engagement
Monitor comments, messages, and mentions. Respond promptly and professionally.
Build relationships with followers, influencers, and online communities
Collaboration with all marketing team members, to ensure that design and technical writing of content to maintain a consistent brand voice and style
Experience working with IT in areas of cyber security and proprietary / confidential information
Manage the social media content calendar and ensure consistent posting
Leverage social media and advertising best practices
Research and stay current on industry trends, platform updates, and competitor activity
Measure web traffic for key performance indicators
Track metrics and usage patterns on all platforms to improve and maximize engagement
Prepare regular reports and suggest improvements based on data
Train coworkers on the use and application of social media
Keep all social media sites up to date and current with new content, producing forward-thinking and creative social media campaigns and content
Maintain quality content and presentation on all Mesa company websites and social media accounts relevant to projects that ladder up to overall corporate brand / image / vision
Ensure all post meet Mesa’s policies and standards of professionalism
Notice to External Search Firms :
Mesa Associates, Inc. and its subsidiaries do not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Mesa Associates, Inc. Talent Acquisition engages with approved search firms directly for specific hiring needs.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
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For further information, please review the Know Your Rights notice from the Department of Labor.
Social Media Coordinator • Knoxville, TN, United States