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Marketing Manager - Product Marketing

Marketing Manager - Product Marketing

AbacusWauwatosa, WI, United States
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Description :

Note from mgr- for the rest of 2025 this job will be 20 to 30 hours a week. After the new year 2026 the job will go to 40 hours a week.

Title - Marketing Manager - Product Marketing

Number of Leased Workers needed - 1

Tentative start date - asap

Tentative end date - 12 Month

Work shift (days / times) - Day shift / 1st Shift(could be weekends twice a year)

Work Location - Remote with 20% travel to US Sites

Travel Required (% of travel) - 20% in US

Is this a temp to perm position - possible but not guaranteed

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

Customer Advisory Board (CAB) Leadership

  • Lead the planning and execution of a multi-year CAB program :

o Develop charter, member profiles, and engagement strategy

o Coordinate quarterly virtual meetings and two in-person summits

o Manage logistics, content development, and follow-up actions

o Synthesize insights and integrate into product and marketing strategy

ACEP Clinical Partnership Engagement

  • Serve as the marketing liaison for a national clinical partnership focused on emergency medicine :

    • o Coordinate participation in summits, chapter meetings, and strategy sessions

    o Align messaging and engagement activities with broader marketing goals

    o Capture and apply clinical insights to support product positioning and adoption

    Value Prop and Evidence Gen Development

  • Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations :

    • o Develop differentiated value propositions aligned with clinical and market needs

    o Coordinate evidence generation to support product claims and clinical utility

    o Manage claims matrix planning and validation with cross-functional input

    o Support reimbursement strategy including coding, coverage, and payment pathways

    o Leverage insights from CAB and ACEP partnership to inform messaging and proof points

    Marketing Program Management

  • Drive execution of commercial activation deliverables including :

    • o Value proposition development and refinement

    o Claims matrix coordination and validation planning

    o Evidence generation and customer stories and testimonials

  • Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
  • Track progress against milestones and provide regular updates to leadership

    • Qualifications

  • 7+ years of experience in healthcare marketing or product management - in the USA
  • Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
  • Proven experience managing advisory boards, KOL panels, or customer councils
  • Strong project management skills with ability to manage multiple stakeholders and timelines
  • Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
  • Excellent communication, facilitation, and documentation skills
  • Experience working in a matrixed, cross-functional environment

    • Contract Scope

  • Estimated 20-30 hours / week
  • Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
  • Travel to conferences, CABs and team meetings as needed
  • Deliverables aligned with product development and launch milestones Enable Skills-Based Hiring No Qualification Assessment Must Have Healthcare Driving record verification? No Education verification? No GEHC Magnetic Resonance Employee Questionnaire for Metallic Foreign Body and Electronic Devices? No Does the position allow for the worker to be virtual / remote? Yes Education Verification Required? Yes Hours per Day 8 Hours per Week 40 Total Hours 2,080.00
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    Product Marketing Manager • Wauwatosa, WI, United States