Media Buyer, Google Job at Launch Potato in California

Overview

Join to apply for the Media Buyer, Google role at Launch Potato .

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

BASE SALARY : $75,000 to $90,000 per year.

Responsibilities

• Drive the growth and profitability of the paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns (across Search, Display, Demand Gen, Performance Max, YouTube).
• Manage a large-scale budget ($20M+ / year) and consistently meet ROAS and revenue goals independently.
• Write compelling ad copy and collaborate on creative asset development; maintain an organized asset library for rapid testing.
• Own campaign performance end-to-end : pacing, reporting, results across all assigned campaigns; optimize targeting, bidding, and creative experimentation.
• Document tests and campaign changes; share learnings to raise the performance bar for the Paid Media team and stakeholders.
• Collaborate with business leads, account managers, and yield partners to surface headwinds / tailwinds and align on priorities.
• Leverage competitive research and tools to map the vertical landscape and identify growth opportunities; act as the internal subject matter expert on Google Ads strategy.

Qualifications

Competencies

Total Compensation

Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance.

Equal Opportunity

Launch Potato is committed to an inclusive, diverse workplace. We are an Equal Employment Opportunity company and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, disability status, or other legally protected characteristics.

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