Merchandising Manager, Footwear - Basketball

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

As the hub of the brand, the adidas Global Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

Purpose & Overall Relevance for the Organization : We are brand led storytellers who build product offerings that connect with and inspire our consumer.

Key Responsibilities

• Plan, curate, land, and measure consumer right footwear assortments for adidas basketball, globally with a specific focus on key NAM retailers
• Collaborate with key BU stakeholders to ensure we are offering the right product, at the right time, to the right segmentation, in the right volume and at the right price
• Manage the entire GTM process of key Basketball FTW launches from Pre-Launch to Post-Launch, measuring and communicating key performance KPI's
• Build curated assortment plans for relevant strategic channel / account to maximize adidas Basketball footprint in the US marketplace
• Facilitate and package consumer, industry and market insights to ensure a relevant product range is created to meet NAM market needs
• Package and present the GTM category, range plans and consumer insights to internal teams and key strategic retailers
• Filter and synthesize the analysis of the product range and sales results to maximize profitability, productivity and growth of future assortments

Key Relationships

Knowledge, Skills and Abilities

Minimum Qualifications

At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.