Senior Product Marketing Manager

Senior Product Marketing Manager

NetDocuments is seeking a Senior Product Marketing Manager to serve as an internal expert on our AI-powered document and workflow automation products and technology and how our solutions fit the needs of legal professionals in law firms and legal departments around the world. This role will digest, analyze, and report on market research, industry trends, and competitor activity to inform positioning, messaging, and sales / marketing strategies. This role will also help drive thought leadership and market education around current and future AI solutions. The Senior Product Marketing Manager will report to the Director of Product Marketing.

The ideal candidate will be highly experienced in combining AI and automation domain expertise, understanding of the needs of legal professionals, communication finesse, and a strategic mindset to drive product adoption and growth in the legal tech industry.

You will :

• Lead Go-to-Market (GTM) strategies for new and existing products, defining launch plans and ensuring sustained adoption and growth.
• Craft messaging and value propositions for each key market segment and buyer persona, aligning closely with our overall brand strategy.
• Analyze market dynamicsincluding trends, customer needs, and competitive activityto inform product strategy and drive differentiation.
• Equip the sales team with competitive intelligence, positioning, and tools such as battle cards, training presentations, and pitch decks.
• Partner with analysts and industry associations to elevate our market presence and influence.
• Translate technical capabilities into clear narratives, ensuring complex AI and automation concepts are accessible and persuasive.
• Produce high-quality content such as thought leadership pieces, white papers, and conference presentations that highlight innovation and expertise.
• Foster cross-functional collaboration with product management, engineering, and demand generation to ensure cohesive product stories.

What You'll Need to be Successful :

What Will Make You Stand Out :

What You'll Love About NetDocuments :

Compensation Transparency :

The compensation range for this position is : $110,000 - $135,000. The posted cash compensation for this position includes on target earnings. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations.

Equal Opportunity :

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and / or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.