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Community Relations Outreach Coordinator
Community Relations Outreach CoordinatorBtstservices • Frederick, MD, US
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Community Relations Outreach Coordinator

Community Relations Outreach Coordinator

Btstservices • Frederick, MD, US
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Community Relations Outreach Coordinator

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Essential Functions

The Outreach Coordinator plays a vital role in driving new business growth for the company by leveraging relational sales and strategic business development efforts. The primary objectives of this position are to build and sustain a robust pipeline of new referrals, strengthen the company's market presence as a leading provider of high-quality clinical services, and support the recruitment of top-tier staff. Through proactive outreach and relationship-building, the Outreach Coordinator helps expand the organization's network, reputation, and overall success.

  • Conduct outreach activities throughout assigned territories including but not limited to cold calls, meetings, lunch & learns, and educational presentations.
  • Identify potential referral accounts through market research in new and existing territories.
  • Schedule and conduct meetings with new and existing referral accounts in person, over the phone, and virtually.
  • Represent the company at community events including resource fairs, conferences, and advocacy events such as walks or fundraisers.
  • Communicate with external stakeholders about company services, changes to offered services, new market expansions, etc.
  • Engage with internal stakeholders to encourage participation in community events.
  • Create and execute public-facing educational campaigns around new company service offerings.
  • Build and maintain relationships with a variety of external stakeholders including non-profits, educational institutions, advocates, funders, and other potential referral sources.
  • Ongoing monitoring of industry competitors and emerging trends in assigned territory to assist in company decisions to expand in response to community needs.
  • Maintain a working knowledge of the company's continuum of services and practices and industry-specific knowledge.
  • Develop active referral pipelines of potential new clients and proactively evaluate pipelines to ensure recurring referrals across assigned territory.
  • Meet key metrics as established by leadership.
  • Produce reports at regularly scheduled intervals or as requested by leadership.
  • Assist the Human Resources Department in sourcing talent by attending job fairs, meeting with local colleges, and building relationships with educational institutions to identify potential job candidates.
  • Other duties as assigned.

Minimum Qualifications

  • Bachelor's degree in communications, Business, Public Relations, Marketing, or similar field (commensurate experience may be considered in lieu of education)
  • 2-4 years experience in community outreach, relational sales, or business development in healthcare, social services, or behavioral health preferred.
  • Excellent written, interpersonal, and oral communication skills
  • Excellent customer service skills
  • A "people person" who enjoys meeting and engaging with new people on a regular basis.
  • Ability to communicate in an honest, direct, and professional manner, relating well to others to build rapport and effective relationships.
  • Travel Requirement

  • Travel throughout assigned territory required up to 75% of the time.
  • Occasional travel outside of assigned territory as requested by leadership.
  • Perks

  • 401k plan with company contribution according to plan requirements
  • Flexible Spending Account and Dependent Flexible Spending Account
  • Health Insurance Benefits with employer contribution
  • Medical, Dental and Vision
  • 100% Employee Paid Voluntary Benefits
  • 100% Employee Sponsored Benefits
  • Employee Assistance Program (EAP)
  • $25k Basic Life Insurance Policy
  • Flexible / Hybrid Schedule
  • EEO Statement

    We are an equal opportunity employer and will consider all applications without regard to race, color, religion, ancestry or national origin, sex, age, marital status, sexual orientation, gender identity, disability, or genetic information. Applicants with disabilities that require accommodation or assistance for a position, please contact us directly at hr@btstservices.com.

    Seniority level

    Entry level

    Employment type

    Other

    Job function

    Marketing, Public Relations, and Writing / Editing

    Industries

    Mental Health Care

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