SEM Lead

Job Description

Job Description

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of forward-thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We work at the intersection of creativity, data, and strategy, helping our clients connect with their audiences in meaningful ways.

Collaboration is at the core of how we work. Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can grow professionally, contribute their ideas, and feel empowered to make a difference.

As an SEM Lead, you'll play a pivotal role in shaping search marketing strategies, guiding your team, and building strong relationships with our clients. If you're excited to lead and inspire while staying at the forefront of search innovation, we'd love to hear from you.

What You Will Do

• Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
• Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
• Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
• Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
• Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
• Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
• Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
• Drive adoption of PMG's proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
• Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
• Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
• Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.

What You Will Bring

What We Offer

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.