Senior Account Executive, Fashion

Senior Account Executive, Fashion

Purple is actively seeking a bright and enthusiastic Senior Account Executive to join its Fashion division in the agency's New York office, working across high-profile Fashion clients. The Senior Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Luxury Fashion clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile fashion clients, using initiative in order to achieve exceptional results. Impeccable client liaison skills, written communication skills, creativity, organization skills, and an established understanding of PR, branding, and marketing are essential.

Key Responsibilities

• Day to day client contact and manage client updates.
• Facilitate the smooth running of the day to day function of each account team, providing support as requested and required.
• Support your line managers with PR campaigns for diverse clients from conception to completion.
• Manage and coordinate Fashion samples.
• Complete coverage reports accurately and effectively.
• Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
• Maintain regular day-to-day contact and close relationships with key press.
• Be a brand champion for your clients and build strong relationships with them.
• Analyse coverage across online, offline, and blogs, and leverage added value from all PR activity.
• Conduct research on both brands, products, and industry to support the development of client plans and new business proposals.
• Manage the Intern to help provide additional support to the team.

Skills, Knowledge and Expertise

About Purple

Purple is independent in philosophy, attitude, and operation offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple's services cover press relations, editorial procurement, product placement, and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle, and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.

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