New Jersey Licensed CRM Manager

A company is looking for a Regional CRM Manager (Casino & Sportsbook).

Key Responsibilities :

Develop and execute targeted CRM campaigns to boost retention and player lifetime value in the US market

Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players

Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences

Required Qualifications :

Experience working with the US gaming market and familiarity with licensing requirements

1-2 years of experience in a CRM role, preferably within the gambling or online gaming industry

Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms

A solid understanding of customer segmentation, campaign performance analysis, and retention strategies

Experience working with both casino and sportsbook products is a strong advantage