Social Media & Influencer Marketing Manager Job at myGwork - LGBTQ+ Business Com

MediabistroRichmond, VA, United States

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Social Media & Influencer Marketing Manager

Join to apply for the Social Media & Influencer Marketing Manager role at myGwork - LGBTQ+ Business Community

This job is with Altria, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Do you thrive in gray space environments, can navigate ambiguity with confidence, and have a validated history of delivering measurable results in both paid and organic social as well as paid influencer programs? If so, we want to speak with you.

We are currently looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. This is not a role for someone who has only “supported” campaigns — you will be expected to own strategy, execution, and team leadership from day one.

Responsibilities :

Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.
Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.
Build and run influencer programs from the ground up—including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.
Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.
Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.

Requirements :

Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.

6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.

Consistent track record of building and scaling, organic / paid social strategies and content programs from scratch.

Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.

Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus.

Demonstrated success leading, coaching, and developing direct reports.

Comfortable working in white space with minimal direction and high accountability.

Strong analytical skills with the ability to translate data into actionable insights.

What We Offer :

Work where life works for you — with flexible and remote options that fit your world, not the other way around.

Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully

A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real

Get recognized for your work – annual merit increases and performance bonus

A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary

Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends

Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family

Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.

Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life

A culture that gives back — paid volunteer days and a shared commitment to making a difference

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is : $116,200.00 - $168,400.00.

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Social Media Marketing Manager • Richmond, VA, United States