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Home Health and Hospice Sales Training Manager

Home Health and Hospice Sales Training Manager

Optimal CareGrand Rapids, MI, US
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Job Description

Job Description

Optimal Care is where your dedication meets a rewarding career.

As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care.

We live a simple Mission : Serve Together, Provide Value, and Deliver Exceptional Quality Care.

What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work.

Exceptional Benefits :

  • Minimum of 3 Weeks Paid Time Off (PTO)
  • Company Vehicle Program
  • Flexible Work Schedule
  • Mentorship Culture
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Mileage Reimbursement
  • Cutting Edge Technology

Key Responsibilities

The Sales Training Manager is responsible for developing, implementing, and continuously improving the training programs that support onboarding, development, and performance improvement of the sales team. This includes creating sales education content, leading group training sessions, conducting individual coaching, and ensuring adherence to company best practices and sales productivity standards. The STM partners closely with sales leadership and talent management to ensure training drives both immediate and sustained sales success. Additionally, the STM play an active role in recruiting top sales talent.

In this role you will be responsible for :

Training & Development

Design, deliver, and manage onboarding training for new sales professionals

  • Conduct live and virtual training sessions focused on sales skills, compliance, systems use (CRM, EMR), and company best practices.
  • Facilitate 1 : 1 coaching, ridealongs, and call shadowing to support field-based learning.
  • Develop continuing education content and career progression learning paths.
  • Sales Performance Coaching

    Monitor new hire performance and conduct weekly productivity reviews.

  • Provide real-time coaching and follow-up for underperformance or skill gaps.
  • Lead remedial education efforts, including performance improvement plan (PIP) execution in partnership with sales leadership.
  • Report outcomes of training and coaching to leadership with actionable insights.
  • Content Creation & Program Management

    Build and maintain a robust content library of training materials, scripts, videos, tools, and job aids.

  • Collaborate with marketing, compliance, and product teams to ensure content accuracy.
  • Lead the rollout of new sales programs, initiatives, and product messaging.
  • Evaluate training effectiveness and make recommendations for ongoing improvement
  • Team & Culture Building

    Model and reinforce the company's sales culture, values, and standards.

  • Foster a positive learning environment that supports team collaboration and growth.
  • Contribute to the creation of a career ladder for sales representatives.
  • Required Qualifications

  • Minimum 5 years of experience in hospice / home health sales or training
  • Associate's degree or equivalent experience
  • Valid driver's license and reliable transportation
  • Ability to travel as needed
  • Strong facilitation, presentation, and coaching abilities
  • Excellent written and verbal communication
  • Knowledge of CRM and EMR systems
  • Proficient in Microsoft Office, CRM, EMR, and digital training tools
  • High emotional intelligence, adaptability, and professionalism
  • Desired Qualifications

  • ​Experience designing and delivering adult education / training
  • Bachelor's degree
  • Location

    Home Office : Jackson, MI; Bingham Farms, MI; or Grand Rapids, MI

    Being centrally located will be beneficial for this role, and you will not need to report into an office every day.

    Hours

    Office Hours : 8 : 00 am – 5 : 00 pm, Monday through Friday

    Background Screening

    Optimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.

    Reasonable Accommodations

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    Equal Opportunity Employer

    Optimal Care is an equal-opportunity employer.

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