Sales & Marketing Manager

Track a link. Look for a creator. Find inspiration.

Mansfield Sports Park, located in Mansfield, Texas, is a premier destination for athletes, families, and sports enthusiasts. The park boasts eight baseball and softball fields, all featuring full synthetic turf to provide a superior playing experience regardless of weather conditions. Complementing the outdoor fields, the park includes an indoor turf field ideal for year-round training, games, and events, as well as a batting cage area designed for players to hone their skills. Adding to its appeal, Mansfield Sports Park features two state-of-the-art restaurants that offer a perfect blend of dining and social spaces for spectators and participants to enjoy. With its combination of world-class facilities, modern amenities, and a vibrant atmosphere, Mansfield Sports Park is not just a venue but a hub for community engagement, making it a premier destination for tournaments, leagues, and special events in the region. The projected completion date for the complex is Summer 2025.

Position Summary :

This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase sports and community-based programming, maximize revenues, and promote a positive image of the facility. Responsibilities include the implementation of various strategies including direct and / or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & municipal relations. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Companys competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Essential Duties and Responsibilities :

• Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals.
• Build relationships with media, hotels, convention contacts, youth and adult sports associations, civic organizations, etc. to promote leagues, camps, special events, open play, and tournaments.
• Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities. Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable. Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction.
• Monitor facility activities and make recommendations to improve customer service and / or operational efficiencies.
• Represent the Company in meetings and / or presentations with various clients, municipalities, and other outside agencies regarding the marketing related plans and strategies.
• Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
• Maintain knowledge of current and projected industry developments through continuous attention to marketing and youth and adult sports publications and organizations.
• Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports.
• Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
• Perform other duties as appropriate.

Qualifications :

Classification :

Full-Time, Non-Seasonal, Salaried, Exempt

#J-18808-Ljbffr