The State University of New York is hiring : Social Media Manager in Albany

Overview Location : Albany, NY. Category : Professional Positions. Posted On : Wed Sep 17 2025.

The State University of New York (SUNY) seeks a full-time social media manager who will oversee daily social media activity across SUNY System Administration's official social media accounts, ensuring quality, engaging, on-brand content that advances the mission of SUNY and the priorities of the Office of the Chancellor. This position reports to the Associate Vice Chancellor for Marketing and Creative Strategy and will work closely with colleagues in the Office of Press and Communications to coordinate social media from strategy through copywriting, design, multimedia production, posting, and analysis. This position is based in Albany, NY and requires occasional travel across New York State.

Duties And Responsibilities

Develop and implement strategies to grow SUNY's social media following and increase engagement among key audiences in alignment with goals set by the Office of Press and Communications

Work closely with colleagues across marketing and public relations to align social media content with integrated content marketing strategies

Ensure social media content stays on brand and on message while allowing for creative differentiation by platform and audience

Maintain a detailed social media content calendar and ensure timely execution of social media plans across official SUNY social media accounts, SUNY Chancellor accounts, and other branded accounts

Serve as lead content writer for organic social media

Supervise a small team of content creators and interns to produce daily social media content

Coordinate content development among colleagues throughout SUNY System Administration and across SUNY's 64 campuses to feed official SUNY social media platforms, ensuring quality, consistency, and timeliness

Establish efficient workflows for content generation, review, approval, and posting when coordinating content from multiple departments and campuses

Track social media performance against key metrics, providing both regular and on-demand analytics

Manage access to all official social media accounts run by the Office of Press and Communications at SUNY System Administration

Advise on policy and best practices for systemwide use of social media, including the creation of new social media accounts outside the Office of Press and Communications

Research emerging social media trends, platforms, and best practices to recommend new approaches to engage SUNY's key audiences

Travel to campuses and other locations periodically to support the work of the Office of Press and Communications

Job Requirements

Required Qualifications :

Bachelor's degree in communications, marketing, or a related field

Minimum five years' experience in a social media management or coordinator role, including supervisory experience

Thorough knowledge of social media platforms, trends, and best practices

Excellent organizational skills

Excellent writing skills, as demonstrated in a portfolio of work

Additional Information

Must be currently authorized to work in the United States on a full-time basis. VISA sponsorship is NOT available for this position.

Salary is dependent on a variety of factors, including but not limited to experience, education, training, and certifications. The range for this position is $70,000-$80,000 annually.

State Title : Senior Staff Assistant (SL-3) and is part of the United University Professions Union.

Excellent Benefit Package which includes : NYS health insurance, free dental and vision coverage, competitive retirement options, tuition assistance, parental leave at full pay, and generous vacation, sick, and holiday time. 13 paid holidays per year; 15 days of vacation and 15 days of sick time accrued for the first year of employment, with increases thereafter. See UUP benefits summary for details.

This position will be based in Albany, NY.

The incumbent may occasionally be required to work evenings or weekends and may be required to travel for conferences, professional development or other obligations related to the position.

SUNY System Administration Benefits

Retirement : Pension plan options and two supplemental plans to help save for retirement

Health Insurance : Multiple options with full coverage possibilities

Time Off : Paid time off with vacation and sick leave accruals

Additional leave options for childbirth, adoption, elder care, and other family care situations

Flexible Working Arrangements : Hybrid schedules available depending on position

Explore full benefits offerings at : www.suny.edu / benefits

#J-18808-Ljbffr