Digital Advocacy Director

Digital Advocacy Director

NCJW seeks a Digital Advocacy Director to lead efforts to expand, innovate, and maximize our digital advocacy impact. This role will design and implement strategies that activate, engage, and grow NCJW's national network of changemakers ensuring campaigns not only reach broadly but move people from clicks and awareness to calls and action.

Working across departments, the Director will put digital storytelling and advocacy at the center of everything we do. In close partnership with NCJW's Government Relations and Advocacy team, they will translate policy priorities and grassroots activity into powerful narratives ensuring alignment between what our sections are doing locally and what we are lifting up nationally. By integrating storytelling with mobilization and leveraging analytics, they will oversee the creation of compelling, accessible content that inspires action at scale.

The ideal candidate is a bold communicator, innovative marketer, and savvy digital strategist with a passion for changemaking. This role is central to NCJW's audacious goal of engaging one million changemakers nationwide transforming digital advocacy into a primary engine of growth that builds a grassroots movement shaping policy, culture, and community.

The Digital Advocacy Director reports to the Chief of Staff and directly supervises the Digital Media Manager. This position is based in Washington, DC, with in-office expectations of at least one day per week.

Primary Responsibilities

• Lead the development of high-impact, multi-channel campaigns that mobilize advocates nationwide across NCJW's issues.
• Develop and distribute digital advocacy toolkits that equip local NCJW leadership councils and affiliates, communal partners, and grassroots leaders with resources to take action locally and amplify national priorities.
• Expand NCJW's reach through strategic use of digital tools, platforms, and partnerships including email, websites, video, social media, and call-to-action platforms engaging new audiences and strengthening our base.
• Leverage creativity to design more thoughtful, accessible ways for people to take action across all channels making advocacy easier, faster, and more impactful.
• Manage NCJW's digital advocacy tools (CRM, action alerts, emails, texting tools, etc.), ensuring effective use of technology to expand NCJW's online mobilization.
• Build and oversee analytics systems to track engagement, evaluate campaign performance, and make data-driven adjustments that maximize impact.
• Monitor and analyze digital advocacy performance, producing regular reports and insights for leadership and staff.
• Oversee the redevelopment and optimization of NCJW's website as a hub for advocacy, engagement, and education ensuring accessibility, clarity, and alignment with organizational priorities.
• Stay current with digital organizing trends, tools, and best practices, bringing innovation to NCJW's digital communications efforts.
• Partner with the Government Relations and Advocacy team to integrate policy priorities and Jewish feminist values into compelling digital content.
• Ensure NCJW's digital advocacy is accessible, inclusive, and inspiring across diverse communities and generations.
• Develop creative strategies to move supporters from digital engagement to deeper involvement, including leadership development opportunities.
• Support multimedia and technology solutions for webinars and other virtual programming, working closely with the Directors of Leadership Development and Information Technology.
• Serve as a deputy in the Communications Department alongside the Press Secretary ensuring continuity of leadership, decision-making, and communications strategy.
• Foster a culture of digital storytelling across the organization, equipping staff and advocates to tell powerful stories that connect Jewish values to impact.

Key Qualifications :

Salary range : USD $120,000 - $130,000. Salary is commensurate with experience.

Paid Federal and Jewish Holidays.

NCJW offers a generous and comprehensive benefits package, including 25+ paid Federal and Jewish Holidays each year, plus paid vacation time, sick time, and extensive paid leave. In addition, NCJW offers a retirement savings account with employer match, health insurance, dental, vision, disability insurance, professional development, life insurance, flexible spending account, transit benefits, short-term disability insurance, and long-term disability insurance.

NCJW is an Equal Opportunity Employer

At National Council of Jewish Women, we are committed to creating a culture of inclusion and accountability. We honor the wisdom, insights, perspectives, and experiences of diverse viewpoints, and recognize that many critical voices have been underrepresented in Jewish organizational life and nonprofit organizations as a whole for too long. We welcome applications from people of diverse religious, spiritual, and cultural backgrounds. We are an equal opportunity employer and recruit, hire, train, promote, compensate, and administer all personnel actions without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, culture, age, creed, disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, or any other protected status.