Associate Events & Experiences Producer Job at Green Thumb Industries in Chicago

The Role The Associate Events & Experiences Producer is a role at GTI that reflects our growing business and continued focus on bringing our brands to life in market through experience-driven patient, customer, and industry events. The Events & Experiences team will be the single source of procuring, planning and execution for all partnerships and events for which GTI engages in across all brands, all in the name of generating impactful brand exposure and recognition.

This role will be an integral part of every major component to GTI’s experience-driven events in key national and regional markets. The Associate Producer will support the Senior Producer in quarterbacking the planning, processes and SOPs associated with each event, including coordinating with our external partners, regional commercial teams, and GTI’s functional teams including Retail Operations, CPG Operations, Creative, Brand and Commercial Marketing.

Straddling the line between central functional teams and our regional marketing teams, this role will be working hand-in-hand with the VP –Strategic Initiatives & Partnerships and our regional teams to support the planning and execution of any in-market activities. Given varied support available within each region, this role will flex between shepherding events / sponsorships from inception through execution and coordination of events / sponsorships that will be handed off (E.g. local festival sponsorships, celebrity’ drop-ins, etc.)

The Associate Producer will report directly into the Events & Experiences Senior Producer, with significant visibility to the VP – Strategic Initiatives & Partnerships and the broader Executive Leadership Team. This position requires a solution-focused problem solver, brand builder, active thought-provoker, and on-the-ground leader with the experience, excitement, and passion for developing meaningful and impactful customer, patient, and industry experiences and fostering long-term brand partnerships.

This is a hybrid position based out of our Chicago HQ (River North) office. You are required to be in office 2-3 days per week but could be more depending on business needs.

The position also requires the ability to travel out of market overnight multiple times throughout the year, up to 30% and the ability to work nights and weekends multiple times throughout the year, up to 40%.

Responsibilities Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset / swag ordering, and tactical execution of all activities to bring the event to life Partner with regional teams to assess and coordinate with local support available

Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function

Be main POC between staffing agencies, Lead Festival contacts, Local Teams, Production Partners, and additional support

Help submit all requests for payment to vendors in a timely manner

Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, staffing agency requests, and any merch / giveaway items, ensuring that brand team-led creative briefing is aligned to objectives

Support event executions live and in person, including travel that may occasionally be short notice, as needed

Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support

Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function

Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned

Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution

Prepare recaps and upload data beginning of each week after all events have been completed

Prepare Event Briefs to share out with partners ahead of any events that include- logistics, staffing, assets, POC’s, etc

Complete Quarterly Reports that highlight markets that were supported and key KPI’s

Maintain extreme flexibility knowing this industry changes by the day. Help build SOP’s but know they can change at any moment.

Qualifications A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb

Bachelor’s degree preferred

2+ years’ experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles

Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once

Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners

Track record of developing, planning, and executing impactful small through large-scale events

A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs

Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs

Knowledge of local on- and off-premise cannabis market, including local laws and statutes

Ability to gain and maintain an in-depth understanding of target consumer and market trends

Compliance with all standard safety requirements and guidelines.

Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)

Knowledge of Monday.com is preferred but not mandatory

Strong communication skills – written and verbal

Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness

Adapts and thrives in a demanding, fast-paced environment

Possesses a high level of critical thinking

Operates with a high level of professionalism and integrity, including dealing with confidential information

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.

Ability to travel out of market overnight multiple times throughout the year, up to 30%

Ability to work nights and weekends multiple times throughout the year, up to 40%

Additional Requirements Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver’s license

Must be a minimum of 21 years of age

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The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range $65,000 — $75,000 USD

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In Summary : The Associate Events & Experiences Producer will be the single source of procuring, planning and execution for all partnerships and events for which GTI engages in across all brands . This role will be an integral part of every major component to GTI’s experience-driven events in key national and regional markets . The position requires a solution-focused problem solver, brand builder, active thought-provoker, and on-the-ground leader .

En Español : El papel de The Associate Events & Experiences Producer es un rol en GTI que refleja nuestro creciente negocio y continúa centrándose en dar vida a nuestras marcas en el mercado a través de eventos basados en la experiencia del paciente, cliente e industria. El productor asociado informará directamente al Producidor Senior de Eventos y Experiencias, con una visibilidad significativa para el VP Iniciativas Estratégicas & Asociaciones y el Equipo de Liderazgo Ejecutivo más amplio. Este puesto requiere un solucionador de problemas enfocado en la solución, creador de marca, activista que estimula el pensamiento y líder sobre el terreno con experiencia, emoción y pasión por desarrollar experiencias significativas e impactantes de clientes, pacientes e industria y fomentar asociaciones de marca a largo plazo. Esta es una posición híbrida basada en nuestra oficina central de Chicago (River North). Responsabilidades Apoyar la planificación de eventos a gran escala desde sus inicios hasta su ejecución en el mercado, incluida la visión general del evento, desarrollo de líneas temporales, ejecución de listas de verificación, coordinación con los proveedores, acuerdos de asociación, ordenamiento de activos / swag y ejecución táctica de todas las actividades para dar vida al evento Partner con equipos regionales para evaluar y coordinarse con apoyo local disponible Lead post mortem sobre acontecimientos para brindar retroalimentación al liderazgo superior que será clave para optimizar el papel y función de este equipo experimental Ser POC principal entre agencias de personal, contactos líderes del festival, Equipos locales, socios de producción y soporte adicional Ayudar a enviar todas las solicitudes de pago a los vendedores en un momento oportuno Partner con marca CPG y equipos de marketing minorista para alinearse con los activos necesarios Los clientes potenciales, las solicitaciones de agencia POS, y cualquier servicio comercial / entrega de tiempo disponibles Puesta en cuenta que los equipos creativos logran mantener los objetivos básicos de cada día, así como garantizar que todos los servicios operativos se completan y desarrollan. Una persona de alta integridad que entiende que trabajar en la industria del cannabis viene con un mayor escrutinio y por lo tanto requiere un nivel más alto de cumplimiento de las reglas, regulaciones, políticas y procedimientos del grado Green Thumb Bachelor prefiere 2+ años de experiencia en una función de marketing relacionada o eventos más amplios, mercadotecnia, marca o funciones comerciales. Proficiente en Microsoft Office Suite (Excel, Word, PowerPoint etc.) Conocimiento del lunes.com es preferible pero no obligatorio Habilidades de comunicación escritas y verbales fuertes altamente motivado, autodirigido, innovador y capaz de trabajar independientemente o entre equipos con buen juicio, sentido común e ingenio Adaptación y florece en un entorno exigente y acelerado Posee un alto nivel de pensamiento crítico Opera con un alto grado de profesionalidad e integridad, incluyendo el manejo de información confidencial Debe entender y cumplir con las reglas, regulaciones, políticas y procedimientos de Green Thumb. Capacidad para salir del mercado durante la noche varias veces a lo largo del año, hasta 30% Capacidades para trabajar durante las noches y semanas varias veces durante todo el año, Hasta 40% Requisitos adicionales Deben pasar y todos los cheques de antecedentes requeridos y permanecer elegibles con todas las empresas legales o condiciones de trabajo válidas basadas en el rango de edad y una licencia de conducir.