Job Description
Job Description
Description :
Join Our Team as a Marketing Specialist – 2025 Is Your Year to Shine!
Are you passionate about marketing and ready to make an impact in the digital world? Certco, Inc. – recognized as a 2024 & 2025 Top Workplace – is seeking a driven Marketing Specialist to help transform how our retailers connect with customers and grow their business. This is your chance to work on exciting projects, drive innovation, and play a key role in the digital evolution of independent grocery retail!
What You'll Do
- Be the go-to expert for Certco’s digital marketing programs – helping our retailers thrive in a competitive market
- Manage and optimize retail websites, post digital promotions, and support onboarding of new retailers
- Use data and KPIs to make smart, growth-focused decisions and share insights with internal teams and retailers
- Lead the charge on SEO, content creation, and digital strategies that boost visibility and sales
- Collaborate with sales and category management teams to fill promotional gaps and deliver high-impact campaigns
- Support retailers with solutions that drive more customers, sales, and unit volume
- Assist with email marketing and digital asset creation for campaigns
Why You'll Love Working Here
Career Growth : This role offers hand-on experience and a pathway to advance in digital marketing and eCommerce
Innovation & Impact : You’ll be on the front lines of digital transformation, directly helping retailers succeed.
Amazing Benefits :
Competitive salary + growth opportunitiesPremium low-cost insurance (health, dental, vision, life, disability)Generous 401k match, profit sharing, and PTOFlexible schedule — no weekends or holidays!Award-Winning Culture : Named a Top Workplace in Wisconsin , Certco is committed to teamwork, integrity, and supporting our employees’ success.
What We're Looking For
A degree in Marketing, Data Analytics, or related field (or equivalent experience)2+ years of experience in marketing, digital programs, or retail preferredStrong tech skills, including Google Analytics & ExcelExcellent communication and organizational skillsA detail-oriented, fast-paced problem solver who thrives on collaborationRequirements : Position Summary
The Marketing Specialist is responsible for loading, analyzing, and reporting back on all the digital promotions. This person must have a desire to learn how marketing and technology work together to accomplish key goals for Certco, Inc. retail owners and brands such as driving top-line sales and item movement. This person will be responsible for advanced knowledge of all digital programs and offerings to stores.
Essential Job Functions
Own creation of and reporting out of KPI’s to assist Certco, Inc. and retailers in making business decisionsResponsible for Search Engine Optimization (SEO) for Certco, Inc. and retail owner websitesWrites content as neededDrive data driven decisions based on various data touchpoints through consistent reviews and presentationsDevelop cross functional relationships with Certco, Inc. sales departmentInform both retailers and internal stakeholders on upcoming events, progress of the event and recap the event for the appropriate visibility of the programsIdentify promotional gaps by evaluating competitive programsResearch and recommend digital strategies and programs that could increase overall sales and revenueLead, manage and communicate eCommerce and digital opportunities internally and externallyLoad digital promotions into Vendor Portal and communicate as needed with category management and sales teams as well as brands / manufacturers for planning purposesPost promotions to Retailer’s SharePoint and providing communication internally and externallyWork with the Marketing Manager to review strategies that will lead to retailer and brand participation in the Marketing Services digital product portfolioAssists social media specialist with email marketingWork with Marketing Manager to request digital asset creationOther duties as assigned by managementIs regular in attendance and complies with the Company Attendance PolicyKnowledge, Skills, and Abilities
Strong written and verbal communication skillsAbility to work at a fast paceExcellent technology skills including Google AnalyticsEfficient in using shared drives and Excel / Pivot TablesSkilled in operating various office equipment and computer equipmentAbility to pay close attention to detail and coordinate various activities simultaneouslyHighly organizedAbility to communicate with customers, co-workers, and business contacts in a courteous and professional mannerAbility to work with minimal supervisionAbility to maintain confidentialityEducation and Experience
Degree in Marketing and / or Data Analytics fields / disciplines preferred or equivalent experienceRetail marketing experience preferredIdeal candidate will have at least two years of experienceCertco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
