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Digital Marketing Coordinator

Digital Marketing Coordinator

Impression HomesSouthlake, TX, US
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Job Description

Impression Homes, LLC

Job Description

JOB TITLE :            Digital   Marketing Coordinator

REPORTS TO :         Director of Marketing

OBJECTIVE :           Responsible for executing and supporting digital marketing initiatives such as creative content development and marketing automation to promote Impression Homes’ new home communities.

JOB RESPONSIBILITIES

Social Media Management :

  • Manage social media content, calendars, and engagement, across all social media platforms while adhering to compliance requirements
  • Create and maintain a monthly content calendar to ensure consistent posting.
  • Monitor and respond to comments, messages, and Google Reviews to enhance customer engagement and protect brand reputation.
  • Create and edit short-form video content tailored to social media platforms.

Website Administration :

  • Manage the Impression Homes website, including uploads, edits, and improvements for optimal user experience.
  • Add new communities, floor plans, photography, site maps, and promotional content with accuracy and SEO optimization.
  • Implement SEO updates to improve search visibility.
  • Coordinate the creation and integration of virtual tours, 3D renderings, and interactive floor plans.
  • Collaborate with developers using basic UX / UI knowledge to improve site navigation and conversions.

    • Third-Party Listings Management :

  • Add, update, and remove properties on MLS and other listing platforms.
  • Optimize local SEO strategies, including Google Business Profiles for each community.
  • Audit and manage third-party listings (NewHomeSource, Homes.com, Realtor.com, Zillow) to ensure accuracy and completeness.
  • Work to increase HomesUSA completion percentages for maximum listing performance.

    • Content Creation and Support :

  • Coordinate professional photography for spec homes and ensure high-quality visuals for marketing use.
  • Capture and edit photos and videos during community visits.
  • Support Salesforce campaigns by creating content for emails, eblasts, and engagement initiatives.
  • Assist in developing customer journey maps to align digital touchpoints across the buying process .

    • Event and Marketing Support :

  • Assist with planning and execution of realtor events, community launches, and expos (including setup, breakdown, and collateral).
  • Run and analyze campaign performance reports to provide actionable insights.
  • Use tools like Monday.com to schedule, track, and manage marketing projects and collateral orders.
  • Any other tasks assigned by management

    • REQUIREMENTS

  • 3+ years of professional experience in a digital marketing role.
  • Excellent communication and organizational skills with extreme attention to detail.
  • Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital content / SEO tools.
  • Experience with Salesforce CRM (Account Engagement preferred; Marketing Cloud a plus).
  • Knowledge of website content management, MLS platforms, and social media tools.
  • Basic graphic design and photography editing skills to support creative development.
  • Advanced project management skills, with experience using Monday.com or similar tools.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Homebuilding experience preferred
  • Preferred soft skills : Salesforce, Monday.com, Later, Canva, Adobe Creative Suite, MS Office, Marketing Cloud
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