Senior Associate Manager, Digital Strategy & Integration NewIrvine, CA (Irvine)

Senior Associate Manager, Digital Strategy & Integration

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. Were not only the largest Mexican-inspired quick service brand (QSR) in the world, were also part of the biggest restaurant group in the world : Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that havent been done before we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

Were a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while were at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms.

At Taco Bell, were Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About The Job

As the Senior Associate Manager of Digital Strategy and Integration, you will be responsible for helping drive the digital agenda across all marketing and consumer experiences to push sales growth via digital channels for your assigned pillars. With this role, the opportunities are endlessyoull help shape some of our most innovative, groundbreaking digital programs, creating one-of-a-kind experiences for our fans, all powered by data-driven insights.

The Senior Associate Manager of Digital Strategy and Integration will report to the Director of Digital Strategy and Integration and work closely with both platform leaders and marketing teams to connect strategy with execution.

The Day-To-Day

Develops and executes comprehensive digital marketing strategies aligned with business objectives for assigned pillar teams (e.g., Cantina, Crispy Chicken, Brand, CEPs).

Serves as the primary digital counterpart to Brand and Product Marketing leads, actively participating in key meetings including weekly status calls, 3Ds, leadership reviews, food tastings, and creative evaluations.

Oversees end-to-end digital campaign executionbriefing, creative review, and deploymentacross channels including CRM, OCX (Web, App, Kiosk, DMB), Loyalty, Delivery, and Digital Innovation.

Leads digital-first campaign ideation and ensures creative content aligns with brand standards while delivering compelling, consumer-centric narratives.

Integrates digital strategies across touchpoints by leveraging research, competitive insights, and market trends to inform planning and innovation.

Maintains inputs into the digital marketing calendar, contributes to FRANMAC and RIT efforts, and gathers campaign learnings to optimize future performance.

Is This You?

Bachelors Degree required; Masters Degree a plus

6+ years of marketing experience, with several having a strong focus on digital marketing, strategy, and integration.

Proven success in campaign management and strategic development, ideally within multi-channel retail, QSR, or franchised environments.

Deep understanding of digital channels including CRM, OCX, Loyalty, and Delivery.

Strong leadership, project management, and cross-functional collaboration skills within a matrixed organization.

Self-starter with a results-driven mindset, intellectual curiosity, and the ability to influence across teams.

Work-Hard, Play-Hard

Hybrid work schedule and year-round flex day Friday

Onsite childcare through Bright Horizons

Onsite dining center and game room (yes, there is a Taco Bell inside the building)

Onsite dry cleaning, laundry services, carwash,

Onsite gym with fitness classes and personal trainer sessions

Up to 4 weeks of vacation per year plus holidays and time off for volunteering

Generous parental leave for all new parents and adoption assistance program

401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Discounts, free food, swag and honestly, too many good benefits to name

Salary Range : $107,800 to $138,000 annually + bonus eligibility + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.

At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.