Medium is hiring : Performance Marketer in City of Rochester

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.

Overview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .

What you’ll own

• Paid Ad Platforms : Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks. Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization. Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. All other paid ads, including testing, optimization, and scaling.
• Measurement & Optimization : Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe; use incrementality tests (geo / cellular holdouts where applicable). Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups.
• Creative & Landing Experiences : Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
• Lead Quality & Sales Sync : Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).

What success looks like (6–12 months)

Day-to-day responsibilities

Requirements

Nice to have

KPIs you’ll be measured on

Your first 30 / 60 / 90

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

Salary range : $100,001 - $150,000 a year. Perks include competitive salary, performance-based bonuses, software for upskilling & productivity, remote-first culture, work from anywhere in the world, paid time off, health insurance, high autonomy, fast-track to leadership for high performers, direct access to founding team, high visibility, autonomy and ownership.

#J-18808-Ljbffr