Nexstar Media Group, Inc. is hiring : Digital Content Director in Springfield

Overview

Ozarks First in Springfield, Missouri, is hiring a Digital Content Director. We are looking for an experienced leader, an inspirational innovator, and a prolific writer. This is a role for someone with excellent editorial judgement who is self-motivated, data-driven, collaborative, and a confident decision maker.

The DCD will be responsible for updating our website and apps, overseeing all our social media platforms, and being involved in the development and management of our streaming app.

You will be expected to organize and prioritize daily and weekly digital content and social media strategies. In addition, you will develop a long-term digital content strategy based on best practices, current data, market trends, and industry research. The DCD is a leader who can coach a team and individual content creators, establishing and managing clear expectations for every member of the team, including Digital Producers, Anchors, Reporters, and Meteorologists.

Responsibilities

Focused on surpassing monthly and yearly video and pageview goals.

Prolific writer who goes above and beyond individual expectations.

Manages the website, apps, social media accounts, and original streaming shows.

Curate and aggregate a steady stream of interesting content from the wire and other sources.

Monitor all forms of media and sources of information within the newsroom, and be quick to report breaking news.

Stresses and communicates the need for both urgency and accuracy with digital content.

Always on the hunt for exclusive and / or trending content that will grow engagement and drive loyal, local traffic.

Attends editorial meetings, leads discussions and shares new information and trends.

Identify and prioritize stories and content for the digital team and help with editorial decision-making.

Review and copyedit the work of others.

Create videos and help produce streaming shows.

Post to station-branded social media accounts.

Evaluate website traffic trends to decide daily content needs and longer-term content development to grow the audience.

Produce homepage layout and order of stories.

Ensure content is distributed across all digital platforms as needed.

Evaluate website traffic trends to inform daily content and longer-term development to grow the digital audience.

Plan and implement special coverage projects, including elections and other digital events throughout the year.

Promote news content on social media and utilize social channels to enhance the brand.

Flexibility to perform additional duties as needed, including covering other digital roles during absences.

Qualifications / Skills & Experience

Bachelor’s degree in communications, journalism, or a similar field of study.

Experience as a newsroom leader preferred.

Knowledge of SEO best practices, AP Style, and analytics tools.

Excellent at writing headlines and stories that increase pageviews.

Organized, technically proficient problem solver, and quick decision maker.

Engages with the team and has excellent interpersonal skills.

Ability to learn new technology independently and quickly.

Ability to take direction and quickly implement new ideas.

Comfortable adapting to changes in an evolving industry and thrives under pressure.

Self-motivated, competitive spirit with the ability to balance multiple competing projects and priorities.

Schedule flexibility : this role may include working early mornings, nights, weekends, and occasional overtime.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Broadcast Media Production and Distribution

#J-18808-Ljbffr