Social Media Marketing Specialist Job at Switch Connect in Santa Rosa

Overview As a Social Media Marketing Specialist, you will be responsible for developing and executing social media marketing strategies to enhance our online presence, engage target audiences, and drive brand awareness. You will create compelling content, manage social media accounts, analyze performance metrics, and stay informed about industry trends to optimize our social media marketing efforts. Willing to work onsite. A portfolio is required.

Responsibilities Manage and monitor social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).

Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.

Develop and implement social media marketing strategies to achieve marketing objectives and business goals.

Plan and execute paid social media advertising campaigns to drive traffic, conversions, and lead generation.

Stay informed about social media trends, emerging platforms, and best practices.

Work closely with the marketing team and other departments to integrate social media efforts with overall marketing initiatives.

Qualifications Bachelor's degree in marketing, communications, digital marketing, or a related field (advanced degrees or certifications may be preferred).

Proven experience in social media marketing, with a track record of successful campaigns.

Proficiency in social media management tools (e.g., Hootsuite, Buffer) and social media advertising platforms.

Strong writing and editing skills, with the ability to create compelling and error-free content.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Creativity and a keen eye for design and visual aesthetics.

Excellent communication and interpersonal skills.

Familiarity with SEO and digital marketing principles.

Ability to work independently and manage multiple social media accounts.

Knowledge of industry-specific trends and social media algorithm changes.

Job Details Job Types : Full-time, Permanent

Benefits Company Christmas gift

Company events

Health insurance

Life insurance

Opportunities for promotion

Paid training.

Staff meals provided.

Schedule 8-hour shift

Early shift

Monday to Friday

Supplemental Pay Types 13th-month salary

Overtime pays.

#J-18808-Ljbffr