Demand Generation Manager

Demand Generation Manager

SPOTIO was founded in 2014 and is a privately held company based in Addison, Texas. We are known as a leading field sales engagement platform that helps thousands of sales professionals worldwide increase activity, grow their pipeline, provide visibility, and crush sales goals. We are ranked #1 on G2 reviews and named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2024 and five times overall.

SPOTIO is seeking a strategic and results-driven Demand Generation Manager to execute our growth strategy across our Mid-Market and SMB segments. In this role, you'll serve as a key cross-functional driver, collaborating closely with Sales, Marketing, and Product to create integrated demand generation programs that deliver qualified accounts, accelerate pipeline velocity, and drive revenue growth.

The ideal candidate is a growth-minded marketer with deep expertise in B2B SaaS, a strong command of marketing technology tools like Salesforce, HubSpot, and Clay, and a track record of owning performance across multi-channel programs, including LinkedIn and Google Ads. This role reports directly to the Head of Marketing.

Key Responsibilities :

• Develop, implement, and optimize full-funnel demand generation strategies to support pipeline and revenue targets.
• Own and execute paid acquisition campaigns, including LinkedIn Ads and Google Ads, with a focus on targeting key accounts and buyer personas.
• Design and manage multi-channel marketing campaigns across digital advertising, content syndication, email, direct mail, webinars, events, and the website.
• Collaborate with Sales leadership, SDRs, CX, and Product to ensure full-funnel alignment and campaign efficacy.
• Build and maintain marketing automation workflows and nurture sequences in tools like HubSpot, Salesforce, Clay, and intent data platforms.
• Continuously monitor and analyze campaign performance using Salesforce, HubSpot, and other reporting tools; deliver insights and recommendations that improve conversion and ROI.
• Oversee and optimize demand generation budgets, ensuring efficient resource allocation and maximum campaign impact.
• Support website optimization initiatives focused on user journey, CRO (conversion rate optimization), and SEO to drive quality inbound demand.
• Help manage and scale ABM programs tailored to high-value accounts within defined ICPs.