Product Marketing Manager

Product Marketing Manager

About DataVisor : DataVisor is the world's leading AI-powered Fraud and Risk Platform that delivers the best overall detection coverage in the industry. With an open SaaS platform that supports easy consolidation and enrichment of any data, DataVisor's fraud and anti-money laundering (AML) solutions scale infinitely and enable organizations to act on fast-evolving fraud and money laundering activities in real time. Its patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine, and investigation tools work together to provide a significant performance lift from day one. DataVisor's platform is architected to support multiple use cases across different business units flexibly, dramatically lowering total cost of ownership, compared to legacy point solutions. DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.

Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure. Our culture is open, positive, collaborative, and results-driven. Come join us!

Position Overview : We are looking for a Product Marketing Manager to take a key role in shaping and executing DataVisor's product marketing strategy. In this position, you will work cross-functionally to craft compelling messaging and materials, drive demand, conduct competitive analysis, lead internal and external training, and contribute to the company's overall success.

The ideal candidate is a fast learner and self-starter who can independently lead initiatives from concept to completion while working effectively with various stakeholders.

Key Responsibilities :

• Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.
• Oversee the creation of essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.
• Lead internal and external training initiatives to educate the industry, foster knowledge sharing, and build a collaborative community around our solutions.
• Craft compelling product messaging and differentiation strategies that resonate with target audiences, including website messaging.
• Collaborate with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.
• Co-lead and execute go-to-market initiatives and campaigns, including product launches, demand generation, and comprehensive sales enablement.

Establish and monitor metrics to assess the effectiveness of marketing programs and continuously optimize strategies.