Sr. Director, North America Downstream Marketing

Job Description

Sr. Director, North America Downstream Marketing

Build and drive the global downstream marketing strategy for MicroVention. Responsible for competitive product positioning, promotion through various channels, messaging, field execution and many other marketing vehicles. Develop comprehensive marketing plans for the portfolio of products and therapies to drive market share growth, address competitive threats, execute launch strategies, and ensure strategies are consistently executed across global regions through your direct reports, indirect reports, and cross-functional partners. Partner closely with Upstream Marketing on product launch execution, demand planning and forecasting, and product lifecycle management.

What You'll be Doing

• Identify key issues facing the business and develop an annual marketing plan and quarterly plan of action to address those issues.
• Establish competitive marketing strategies to ensure a market leading position for MicroVention against traditional competitors as well as other competitors.
• Prepare, execute, and track upcoming product launches in close collaboration with Upstream product management.
• Possess technical, competitive, and clinical expertise in all aspects of assigned products and therapeutic areas.
• Contribute to various activities such as strategic and annual planning, quarterly business reviews, and employee engagement initiatives.
• Lead cross-functional teams (Sales, MarComm, market research, advertising agencies, Operations, field education, etc.) as needed.
• Direct the hiring, training, and performance evaluations of Marketing staff and oversee their daily activities.
• Build partnerships with all customers and stakeholders to drive growth for the business, customers, and therapies.
• Partner with sales training and medical education to integrate marketing messaging.
• Develop KOL strategy and customer engagement strategy including deployment of strategy at industry congresses, customer experience events, and fellowship program.
• Travel to customer sites / labs to support and observe clinical cases, training programs, and visit physicians.
• Drive actions to support cross functional / regional attainment of financial goals : revenue growth, market share, operating margin, and sales plan commitments.
• Develop and track performance metrics.
• Effectively manage budgets assigned to you including capital allocation decisions across global marketing.
• Travel up to 40%

Required Qualifications

What Will Differentiate You from the Crowd