Product Marketing Director, Paid Messaging

MetaSan Francisco, CA, United States

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Product Marketing Director, Paid Messaging

Meta is seeking a talented Product and Marketing leader to drive thought leadership on global product development and go-to-market strategies for our messaging channels (WhatsApp, Messenger, and Instagram Direct).

We are looking for an experienced Product Marketing Director who is knowledgeable and passionate about Enterprise products or messaging ecosystems. This person will manage a team of experienced Product Marketing Managers working on our Paid Messaging solutions.

Responsibilities :

Manage a high-performing business product marketing team
Understand the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans
Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals
Drive alignment across product and business teams to unify our vision and goals for our Paid Messaging solutions
Provide thought leadership and recommendations working across our Paid Messaging portfolio and shepherd product strategy and development
Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Minimum Qualifications :

15+ years of professional experience in technology, business strategy, product marketing, product management or marketing experience, with demonstrated experience contributing at strategic, operational and tactical levels

8+ years experience leading teams, including managing managers

Experience mentoring and leading a broad team across geographical regions

Experience influencing at a variety of levels in an organization, including with cross-functional leaders

Experience driving resolution in the context of competing perspectives

Quantitative analytical experience

Experience synthesizing analysis and communicating concepts

Experience launching and driving adoption of new products and services, owning and achieving key performance indicators

Experience working with Enterprise organizations

Preferred Qualifications :

BA / BS degree

MBA degree

Experience working independently in a fast-paced, entrepreneurial, or fluid environment, with experience adapting, spotting issues early, and escalating

Experience with the Telco / SMS ecosystem, or businesses that leverage SMS to communicate with customers

Base pay range : $232,000.00 / yr - $296,000.00 / yr

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Director Product Marketing • San Francisco, CA, United States