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Social Media Manager Job at Hippocratic AI in Palo Alto

Social Media Manager Job at Hippocratic AI in Palo Alto

MediabistroPalo Alto, CA, United States
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Job Overview

We are seeking a strategic and compassionate Social Media Manager to lead our social media efforts and elevate our voice in the digital space. This individual will be responsible for creating and executing thoughtful, engaging, and educational content across platforms that reflects our commitment to patient outcomes, safety, and healthcare abundance.

The ideal candidate is up to date on all social media trends, passionate about healthcare, who understands how to connect within the healthcare ecosystem, patients, caregivers, and technical professionals while navigating the sensitive nature of medical communication with accuracy and empathy.

Key Responsibilities

Strategy & Planning

  • Develop and manage a comprehensive social media strategy tailored to the healthcare space.
  • Define and track KPIs that measure audience engagement, patient education impact, and brand sentiment.
  • Stay up to date with regulatory guidelines (e.g., HIPAA) and social trends to ensure compliance and relevance.

Content Creation

  • Plan, write, and publish high-quality, informative content that are technical or clinical in nature.
  • Collaborate with clinical, communications, and creative teams to ensure content accuracy and resonance.
  • Oversee production of visual content (videos, graphics, infographics) tailored for each platform (e.g., LinkedIn, Instagram, Facebook, X / Twitter, TikTok).
  • Maintain a consistent brand voice and visual identity.

    • Engagement & Community Management

  • Monitor conversations, respond to comments / messages, and engage with followers in a timely and authentic manner.
  • Cultivate relationships with influencers, customers, partners, and brand advocates.
  • Plan and organize speaking engagements and partner events.

    • Analytics & Optimization

  • Track KPIs (engagement, reach, CTR, conversions, etc.) and generate regular performance reports.
  • Use data to inform content decisions and continuously optimize strategies.

    • Collaboration

  • Work closely with design, content, marketing, and product teams to align messaging.
  • Support internal marketing initiatives such as innovator spotlights, awareness months, innovations, recruitment campaigns, etc..
  • Coordinate cross-functional collaboration with public relations, HR, compliance, and patient education departments.

    • Qualifications

  • Bachelor's degree in Marketing, Communications, Public Health, or related field.
  • 35 years of experience managing social media, preferably in healthcare.
  • Deep understanding of social media strategy within a regulated environment.
  • Exceptional writing and editing skills, with a tone that is clear, empathetic, and responsible.
  • Proficiency in tools such as Hootsuite, Sprout Social, Adobe Suite, or equivalent platforms.
  • Familiarity with HIPAA and healthcare communication standards.

    • Preferred Skills

  • Experience in healthcare.
  • Familiarity with influencer marketing or social media partnerships.
  • Knowledge of SEO, web traffic metrics, and content marketing strategies.
  • Be aware of recruitment scams impersonating Hippocratic AI. All recruiting communication will come from email addresses. We will never request payment or sensitive personal information during the hiring process. If anything appears suspicious, stop engaging immediately and report the incident.
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    Social Media Manager • Palo Alto, CA, United States

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