Overview
Manager, Business Intelligence, CRM and Advertising at Carnival Corporation. We have an immediate need for a highly experienced BI Manager, CRM & Advertising to own business analysis and project management for Cunard’s Simon Data CDP; lead hands-on development of lifecycle journeys and trigger campaigns across all digital channels; regularly coordinate with our Email Service Provider teams—including Scalero for both B2C and B2B via Iterable and Salesforce Marketing Cloud (SFMC) integration; coordinate regional marketing efforts for North America and Australia; manage our lifestyle marketing studio through the CDP; deploy use cases and build audience segments for email, direct mail and paid media; ensure consistency in audience segments, drive efficiency and solve complex segmentation challenges; and collaborate closely with Digital Channel Analysts and CRM Specialists—because strong analytics chops, marketing expertise and clear communication aren’t optional, they’re mission critical.
Essential Functions
- Customer Database Marketing & Data Platform Owner : Define and execute Simon Data database objectives and strategies, and guide IT on effective data models
- Oversee end-to-end data collection and integration—build and maintain ETL pipelines (Simon Data, Salesforce, Polar Online / Academy, onboard spend, unsubs) into Snowflake
- Implement complex customer segmentation and lifecycle journeys for email, direct mail and paid media
- Leverage the CDP for analytics and reporting, translating raw data into targeted marketing insights and actions
- Oversee direct mail and paid media segmentation strategies to ensure full alignment with CRM campaigns and overall marketing goals
Marketing Analysis and Reporting
Collecting, integrating and modeling data from all channels (Direct Mail Q3 / Q4, repeat cruiser RFPs, digital campaigns, etc.)Applying statistical methods and data visualization to extract actionable insights and inform future marketing strategiesMonitoring KPIs to assess campaign effectiveness and conducting competitive and trend analyses to uncover market opportunitiesStaying on top of industry trends and customer behavior shifts to adapt strategies proactivelyDesigning, optimizing and maintaining dashboards in Looker, Tableau and internal tools for real-time visibilityProducing clear, data-driven reports with concise recommendations that drive stakeholder decisionsCollaborate with regional marketing, Digital Channel Analysts and CRM Specialists to gather user stories, CDP and ESP specsDefine acceptance criteria, document functional / technical requirementsHost weekly standups and monthly enhancement prioritization meetingsLead and collaborate with cross-functional teams on integration projects such as TAConnect API, Iterable, SFMC, MSFT SNDS, and Floodlight / Web 2. This involves defining data requirements, developing data models, deploying CDP use cases, troubleshooting issues, and removing roadblocks to ensure successful, on-time deliveryAdditionally, partner with IT and data engineering to ensure the seamless flow of critical customer data across platforms and recommend improvements to BI toolsQualifications
Bachelor’s degree required in Marketing / Communications and / or related fieldUser experience with Jira and other project management toolsUser experience with LiveRamp or equivalent connectivity platformProficiency in BI tools such as Power BIBasic SQL skills for data governance, cataloging, and analysisUnderstanding of web tracking and AnalyticsAdvanced skills in ExcelExpertise in email marketing best practices, technologies, trends, and GDPR, CAN-SPAM lawsProven experience in A / B and multivariate test design, execution, and analysisAbility to communicate well with all levels within the organizationExcellent analytical and documentation skills with a high level of accuracyAbility to thrive in a fast-paced environmentStrong attention to detail, ability to prioritize multiple projectsStrong Project Management skillsExcellent presentation creation ability. Comfortable presenting to executives and cross-functional teamsStrong analytical, organizational, and verbal / written communication skills essential5+ years of Campaign Management, Business Intelligence, and Customer segmentation experience3+ years of experience with agile methodology5+ years of professional Advertising management experience3+ years of experience using a CRM systems like Siebel and Salesforce3+ years of experience using a CDP platform like Simon Data or Adobe CDP3+ years of Responsys, Salesforce Marketing Cloud, Iterable or other Email Service ProvidersExperience building, evaluating, and testing data science models and their application to retention marketing3+ years of experience in developing automative email journeysAt least two (2) years of leadership experience leading a teamExcellent interpersonal skills that build trust, resulting in effective working relationships across the companyAbility to anticipate how a decision made can affect other departments’ operations and / or moraleProactive, self-starter and is excited to learn about and implement new types of marketing programBenefits
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Carnival provides comprehensive benefits to meet your needs, including :
Health Benefits :Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resourcesCompany paid term life insurance and disability coverageFinancial Benefits :401(k) plan that includes a company match
Employee Stock Purchase planPaid Time OffHolidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days / year; director and above level start with 19 days / year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours / year. All employees gain additional vacation time with further tenure.Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.Other BenefitsComplementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursementJob Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Research, Analyst, and Information TechnologyIndustries : Travel Arrangements#J-18808-Ljbffr
