CRM Manager

Manager CRM And Marketing Automation

LifeBridge Health is seeking a Manager CRM and Marketing Automation who is both data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This individual will lead our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels.

This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration.

Key Responsibilities

CRM Configuration and Administration

• Serve as the technical lead and administrator for our CRM platform (Cured).
• Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles.
• Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow.
• Manage system security, performance, documentation, and team training.
• Stay informed about platform updates and best practices to continuously optimize systems.

Marketing Automation & Campaign Execution

Campaign Measurement & Analytics

Qualifications

Required :

Preferred :

Why Join LifeBridge Health?

LifeBridge Health is one of Maryland's largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. As part of our marketing team, you'll play a key role in shaping how we connect with patients and the broader community.