Senior Specialist Retail Paid Search

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.

Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

This newly established role is designed to help execute a critical capability within the Nestle USA Retail Paid Search Center of Excellence (COE). This role will harness your strategic, analytical, and collaborative skills to drive continual excellence in retail paid search, optimize the retailer search ecosystems, and execute activations alongside our new Retail Search Agency of Record (AOR).

You will be responsibilities for a wide range of activities related to the coordination of retail paid search at our top retailers serving as a liaison with external agencies, conducting ad-hoc data analysis, and developing reporting and scorecards to track key performance indicators. Additionally, you will be responsible for fostering collaboration across retail search channels to maximize outcomes, driving effectiveness of paid and organic search integration, gaining shelf position, creating performance projections, and analytic assessment of performance.

This position can be located in Arlington, VA, Solon Ohio or remote in New York.

Key Responsibilities :

• Support the vision for the Retail Paid Search Center of Excellence, while helping to drive the overall portfolio, category and brand strategy for retail paid search.
• Collaborate with cross-functional Shopper Marketing and eCommerce partners to integrate retail paid search within the broader omni-channel marketing mix.
• Monitor performance, analyze results, and continuously optimize keyword selection, campaign setup, SKU focus, and bidding tactics to drive ongoing improvement and achieve business objectives.
• Create / update retail paid search resources such as frameworks, toolkits, case studies, and training material / trainings to enable consistent, high-quality execution across teams.
• Collaborate regularly with the Digital Shelf team to align retail paid search strategies with digital shelf initiatives, ensuring a unified approach to maximizing product visibility and conversion across retailer platforms.
• Utilize data visualization and effective storytelling to build impactful presentations.
• Liaison with the Retail Search AOR in keyword strategy development, competitive research, campaign management, and overarching reporting.
• Serve as a connection point for our Shopper and eCommerce teams within each Division to share and execute strategies that are congruent with business objectives and consumer behavior.
• Work with internal and external partners to deliver best-in-class reporting and drive automation throughout the measurement & optimization process.

Requirements :

The approximate pay range for this position is $98,000 to $120,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and / or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com) .

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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Job Requisition : 371155