Marketing Manager, External Engagement Programs (Hybrid) - Olin Business

Corporate Engagement Programs Marketing Manager

The Corporate Engagement Programs Marketing Manager leads the strategic development and activation of integrated marketing and communications initiatives that build awareness, affinity and engagement for Olin Business School among corporate partners and the broader business community. Reporting to the Senior Marketing Manager of Strategic Initiatives, this role serves as the primary organizational partner for Olin's corporate engagement, executive education and experiential learning teams, working to define, execute, and measure marketing and communications initiatives that elevate thought leadership and core programmatic offerings relevant to the business community. This position collaborates closely with Marketing & Communications' content creators and digital experts to develop compelling and engaging communications, integrated campaigns, and storytelling collateral aligned to the school's strategic priorities and core narrative. This includes developing content and collateral, supporting storytelling for a partner e-newsletter, managing timelines and deliverables, and supporting campaign measurement and reporting.

Primary Duties & Responsibilities :

• Strategic campaign planning including leveraging research and audience insights to inform the activation of integrated marketing and communications tactics that drive enrollment in non-degree courses and Olin engagement opportunities.
• Works with Olin organizational partners to develop key messaging and strategy that informs the development of compelling marketing materials for use across digital and in-person engagements. This includes the creation of marketing objectives and creative brief development to guide and manage creative content development.
• Curates and produces bi-monthly e-newsletter highlighting relevant Olin insights, opportunities, and news for corporate partners.
• Reviews creative content to ensure clear, compelling communication aligned to goals and adherence to applicable brand guidelines.
• Measures, tracks and reports on the impact of campaigns.
• Perform other duties as assigned.

Working Conditions :

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications :

Education : Bachelor's degree or combination of education and / or experience may substitute for minimum education.

Certifications : No specific certification is required for this position.

Work Experience : Relevant Experience (5 Years)

Skills : Not Applicable

Driver's License : A driver's license is not required for this position.

Preferred Qualifications :

Education : No additional education unless stated elsewhere in the job posting.

Certifications : No additional certification unless stated elsewhere in the job posting.

Work Experience : No additional work experience unless stated elsewhere in the job posting.

Skills : Analyze Information, Communication, Computer Literacy, Computer Software, Creative Approaches, CRM Integrations, Customer Relationship Management (CRM) System, Decision Making, Diplomacy, Independent Judgment, Integrated Marketing Communications, Interpersonal Communication, Interprofessional Communication, Journalism, Oral Communications, Professional Etiquette, Project Management, Self-Starter, Storytelling, Strategic Thinking, Website Content Management Systems, Writing, Written Communication

Grade : G12

Salary Range : $58,400.00 - $99,700.00 / Annually

For frequently asked questions about the application process, please refer to our External Applicant FAQ .

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure / certification verification, physical examination, certain vaccinations and / or governmental registry checks. All offers are contingent upon successful completion of required screening.

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure / certification verification, physical examination, certain vaccinations and / or governmental registry checks. All offers are contingent upon successful completion of required screening.

Personal :

Wellness :

Family :

For policies, detailed benefits, and eligibility, please visit : hr.wustl.edu / benefits /

EEO Statement : Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.