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Director of Membership and Wellness
Director of Membership and WellnessProper Hospitality • Los Angeles, CA, United States
Director of Membership and Wellness

Director of Membership and Wellness

Proper Hospitality • Los Angeles, CA, United States
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Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. As a seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show-stopping rooftop lounge and swimming pool, and our newest chapter, membership and wellness programming. We're seeking an experienced Director of Membership & Wellness to lead the growth and engagement of Proper Club.

Position Overview

The Director of Membership & Wellness will oversee all aspects of our membership program — from strategy, sales, and engagement to events and partnerships. While not required to have a wellness background, this person should have a strong appreciation for and ability to position wellness as a core value proposition within the membership experience.

You will build and nurture a thriving community of discerning members who align with Proper’s vision of luxury, wellbeing, and social connection.

Key Responsibilities

Membership Strategy & Growth

  • Lead the strategy, development, and execution of the Proper Club membership program, including acquisition, retention, and engagement
  • Identify and convert prospective members through strategic outreach, relationship building, and community presence
  • Develop and manage pricing models, membership tiers, and benefits that align with Proper’s brand and business goals
  • Create membership campaigns and activations that highlight Proper’s unique blend of hospitality, wellness, and culture
  • Partner with marketing and PR teams to craft compelling membership narratives and digital storytelling

Member Experience & Operations

  • Oversee the daily operations of the members’ spaces — including the lounge, gym, recovery room, and class studios — ensuring exceptional service and atmosphere
  • Curate a calendar of members-only events, activations, and experiences across wellness, culinary, and cultural programming
  • Foster a strong member community through personalized engagement and proactive relationship management
  • Collaborate with hotel operations and F&B teams to deliver an integrated, elevated member experience

    • Wellness Integration

  • Leverage Proper’s wellness amenities and partners as a cornerstone of the membership value proposition
  • Develop and promote exclusive wellness touchpoints — such as workshops, classes, retreats, and collaborations — that reinforce Proper’s positioning in wellness lifestyle hospitality
  • Build partnerships with leading wellness brands, practitioners, and influencers to enhance member offerings

    • Leadership & Financial Management

  • Lead and mentor the membership team, fostering a culture of hospitality, performance, and creativity
  • Set and manage budgets, monitor KPIs, and report on membership performance and growth
  • Identify new revenue opportunities within membership and wellness experiences

    • Qualifications

  • Bachelor’s degree in Business, Hospitality, Marketing, or related field
  • 5+ years of experience leading membership or lifestyle programs, preferably in luxury hospitality, private clubs, or brand experience environments
  • Proven success in driving membership growth and engagement through creative strategy and relationship-based sales
  • Strong understanding of the luxury consumer and ability to sell aspirational lifestyle experiences
  • Interest in wellness and ability to authentically integrate wellness programming into membership offerings
  • Excellent leadership, communication, and interpersonal skills
  • Financial acumen with experience managing budgets and revenue targets
  • Entrepreneurial mindset with ability to identify and execute new business opportunities

    • Salary : $115,000-130,000

    Company Overview

    Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple : there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.

    To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper :

  • Care Proper : We are natural and gracious hosts to all.
  • Achieve Proper : We are committed to excellence.
  • Imagine Proper : We are resourceful.
  • Present Proper : We have an appreciation for style and culture.

    • Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

    We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.

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    Director Membership • Los Angeles, CA, United States