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(USA) Manager, Digital Media- Performance Media

(USA) Manager, Digital Media- Performance Media

WalmartHoboken, NJ, US
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Manager, Digital Media

The Manager, Digital Media is responsible for planning and executing self-serve cross-channel digital media campaigns with a performance media focus. You will manage programmatic, paid search, and paid social campaigns to meet business goals on Walmart B2B. The role is activation-focused, but you also should be able to make data-driven recommendations in support of business objectives, identify growth opportunities, and have experience in data analysis, performance reporting, and budget management. You will report to a Senior Manager, Digital Media.

What You'll Do...

  • Work closely with partner teams within Marketing, building a strong inter-team relationship.
  • Serve as the digital activation lead across programmatic, paid search, and paid social channels, responsible for delivering on acquisition goals.
  • Share weekly, monthly, and ad hoc performance reporting updates, providing strong data driven insights and recommendations.
  • Monitor business performance and optimize channel allocations and tactics to meet marketing and business goals.
  • Perform monthly budget actualization tasks to ensure spending is on track.

What You'll Bring :

  • You are an expert in managing biddable media campaigns with lower funnel goals.
  • You are eager to deepen your performance marketing expertise.
  • You are very detail oriented and highly accountable for your work.
  • You're comfortable working in an ever-evolving environment and are excited by new and unexplored territory.
  • You're a clear and concise communicator with the ability to distill complex information into digestible insights.
  • Minimum Qualifications :

  • Bachelors degree and 2 years' experience in self-serve performance media activation
  • OR 4 years' experience in marketing, 2 of which have been in self-serve performance media activation
  • Preferred Qualifications :

  • 3-5 years of experience actively managing and activating performance media campaigns at a digital agency or in-house at a brand.
  • Primary Location...

    121 River St, Hoboken, NJ 07030-5989, United States of America

    Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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    Digital Media Manager • Hoboken, NJ, US