Marketing Coordinator Job at AEG in Greensboro

We are looking for an experienced Marketing Coordinator to help lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. This role will join our Zawyer Sports Marketing Department to help with our marketing efforts in Greensboro and other markets as needed. Finalists will be contacted for interviews.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Plan and monitor the ongoing client's / teams presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)
• Plan and execute email campaigns for teams / clients
• Available for events in the community and at games to get content.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Manage SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with graphic designers
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to client
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Incorporate feedback from marketing team and Zawyer management
• Knowledge of hockey, basketball, and baseball a plus

Skills

Job Type : Full-time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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