Manager Marketing and Brand Strategy

Marketing Manager

Job Purpose : This position is responsible for driving the company's marketing and brand strategy to elevate market presence, deepen customer engagement, and support business growth. The Manager oversees integrated marketing initiativesincluding product marketing and brand positioningwhile leading a high-performing team. This role blends strategic and creative thinking with hands-on, data-driven execution across multimedia and stakeholder channels to build a compelling and consistent brand experience.

Core Responsibilities :

Team Leadership and Talent Development :

• Manage and mentor a team of marketing professionals; provide coaching, feedback, and performance development.
• Ensure marketing team understands brand positioning; key messages; marketing strategies, tools and channels; and customer programs.
• Foster a collaborative, inclusive, and results-driven team culture aligned with company values.
• Ensure cross-functional alignment across marketing, communications, and business units.

Marketing Strategy and Brand Leadership :

Strategic Storytelling & Campaign Innovation :

Behavioral Competencies :

Skills :

Education :

Job Location :

The position hybrid and office days are located in downtown Madison, Wisconsin, where MGE is an active participant in community efforts to preserve the area's extraordinary quality of life. We offer free, on-site parking and are located near biking trails and bus stops. Many employees enjoy the use of our many on-site EV charging stations.