Minnesota Council of Nonprofits is hiring : Audience Producer in Minneapolis

Overview MinnPost is hiring an audience producer, a new position, to work alongside MinnPost’s other journalists to grow readership and maximize the reach of our work through engagement with audiences on a variety of platforms.

This producer will be at the forefront as MinnPost experiments with video, audio, AI and other tools to better reach audiences and optimize the performance of our website, story pages, newsletters and social posts. While we don’t expect you’ve mastered every digital tool or platform, we’re looking for someone who is entrepreneurial and excited to try new tools while embracing the challenges of digital publishing and the constant need to adapt to how audiences are choosing to engage with the news.

Responsibilities Write the daily newsletter and contribute to our weekly newsletters with an engaging style and the right mix of content that will increase and deepen engagement among subscribers

Write the twice daily Glean and weekly quiz, using analytics to optimize the performance of both

Produce stories, add SEO headlines, visuals and related links and work alongside editors and reporters to maximize the reach of MinnPost stories through strategic distribution

Manage MinnPost’s homepage and social media presence day-to-day, ensuring we’re making our journalism accessible, engaging and responsive to web and social users’ needs and interests, with an emphasis on short-form video

Surface and produce partner content, evergreen stories and other timely content that would interest MinnPost readers

Occasionally write quick-turn stories or produce quick-turn social-first stories to engage MinnPost audiences

Manage Community Voices scheduling and production

Qualifications / Relevant skills Outstanding digital content skills, an understanding of social media strategy and knowledge of digital platforms and trends

Mastery of some digital publishing tools and basic web design, plus a proactive approach to learning and developing new digital skills to meet audience needs

Knowledge of vertical video production and comfort being on camera

Outstanding oral and written communication skills and the ability to build relationships with both internal and external partners

Data literacy and the ability understand and act upon audience analytics data

Strong news judgment and the ability to synthesize stories to create strong headlines, social media and newsletter copy

Strong organizational skills to track and move a variety of projects forward

This position’s minimum starting salary is $64,500.

This position is covered by collective bargaining agreement with TNG-CWA 37002, the Minnesota Newspaper & Communications Guild.

Benefits Health insurance (80% for employees / 50% for partners or dependents)

Dental insurance with employer paying 80% of premiums for employees

401(k) dollar-for-dollar employer match up to 3% for all 401(k) contributions or eligible student loan payments

Monthly phone stipend

Generous time off : 15 days vacation per year to start, 8 paid holidays, 4 floating holidays, 12 days sick time

Paid birthing person health leave (100% up to 6 weeks) and paid family leave (100% up to 8 weeks)

Short-term disability insurance

Life insurance

Options for employee-paid vision, long-term disability, and supplemental life insurance

We’re committed to maintaining a healthy work-life balance and providing a place for staff to feel supported in their professional growth and achieve ambitious goals.

To apply, please submit a resume, 2-3 examples of your work and answer a few application questions using this form : https : / / survey.alchemer.com / s3 / 8222169 / Audience-Producer-Application-2025

Deadline The priority deadline is October 14, 2025. Applications submitted after the priority deadline will be reviewed on a rolling basis.

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