Performance Marketing Strategist

Job Description

Job Description

PeopleConnect is looking for a Performance Marketing Strategist to join our award-winning team to support our People Search division. This position reports to the Sr. Director of Performance Marketing for PeopleConnect. This is a unique opportunity for a highly motivated Performance Marketing Strategist who is ready to take the helm of our largest business unit to propel the success of our team.

Can you drive strategy, planning and execution of paid search (SEM) campaigns! Do you have that unstoppable “fire in the belly” inner drive that pushes you to continually beat CPAs and optimize conversion rates and CTRs by executing robust strategies? Are you the type who is not satisfied with the status quo, not afraid to come up with innovative ideas and creative solutions? Do you get excited about exploring and expanding into new channels? If so, then this may be the opportunity for you.

Sound interesting? If so, read on!

People Search is an award-winning web development division in our PeopleConnect portfolio that services over one million customers nationwide. Our cutting-edge technology connects, informs and protects people — both online and off. Our websites are consistently ranked in the top 500 top traffic sites in the US. Our products have been featured on the Discovery Channel, Mashable, Vice, Entrepreneur, Business Insider — and even made a cameo in a Disney animated comedy! A pioneer of new ideas, we’re constantly looking to develop and deploy innovative strategies and solutions. Our people and culture are second to none : we’re innovative, creative, collaborative, and talented. Together — we work magic!

Responsibilities Include (but are not limited to) :

Responsible for developing, deploying, executing, optimizing direct response paid performance campaigns across multiple digital platforms simultaneously such as SEM, Social, Display, Native, Programmatic while hitting key KPIs

Develop and execute strategic media plans within relevant channels, partnering with product, creative, and content teams to develop a uniform end-to-end customer experience.

Proactively forecast and pace key metrics in support of goals and objectives.

Setting KPI targets and developing plans to achieve performance goals.Analyze campaign data and develop strategies and tactics to continuously scale conversions and improve performance and efficiencies.

Proactively and effectively optimize media buys utilizing KPI metrics and internal data on a daily basis to ensure campaign profitability focused around Impressions, Clicks, Conversions, ROAS, CPAs, CTRs, CPCs, CR, LTV and retention.

Interpret team and company goals, form a strategy, and execute tactics effectively across campaigns and traffic sources.

Research, compile, and analyze data to identify opportunities, areas of growth, and sectors for increased efficiency across all campaigns including measurability, targetability, scale, and efficiency.

Develop informed point of views on various aspects of specialty channels to reach sales and retention goals.

Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge to support performance goals.

Develop and maintain vendor / partner relationships. Assist in negotiating rates / terms to achieve planned exposure.

Work cross-functionally as needed to provide creative guidance and responsible for delivering and optimizing campaign creative that achieves the desired results including images, videos, video scripts, ad copy, etc .

Report regularly on channel performance, providing thoughtful analysis and insight to better inform campaign decision making. Responsible for providing data for dashboard and presentations and recommendations on decision making as needed.

Collaborate effectively across the organization to improve performance from a channel, brand, and product level.

Direct Response Performance & Data-Driven Campaign Experience

Proactively communicate changes in statuses of accounts, campaigns, ads, etc.

Effectively summarize data analysis of your accounts and proactively relay relevant information to the broader team

Other duties as assigned.

Requirements :

Bachelor's in Marketing, Communications, Advertising or other relevant field (or equivalent).

3 - 7 years paid search digital media planning / buying experience with multiple digital media platforms including SEM, Social, Display, Native, Programmatic encompassing strategy, execution and optimization, etc.

Direct Response Performance & Data-Driven Campaign Experience A Must

Understanding of advanced analytics and performance marketing.

Robust proficiency within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools).

Experience managing partner relationships including negotiating rates / terms and constructing digital media plans / strategies.

Experience developing and deploying A / B Tests.

Strong knowledge / experience working with third-party traffic platforms such as FB, Instagram, Google Ads, Taboola, Outbrain, Campaign Manager 360, etc.

Familiarity with Google Display Network (GDN) and Google Analytics

High proficiency in Excel / Google Sheets and Microsoft Office / Google Drive

Understanding of marketing principles, math, analytics and concepts.

Skilled in Microsoft Office and the ability to present performance, analysis, recommendations, and insights.

Capable of creative analysis resulting in tactical execution of continued ad variations & iterations Must be highly accurate with strong attention to detail.

Excellent written and verbal communication skills.

Proficiency in writing winning ad copy across SEM, Social, Native, Display, Video, etc.

Ability to thrive in a fast-paced dynamic environment.

Able to work independently with minimal supervision as well as collaboratively with management and peers.

Effective time management skills with an ability to multitask and prioritize.

Excited to learn new things and to work across multiple properties and business types.

Must be resourceful and possess the ability to problem solve and plan efficiently.

Strong business acumen.

Employees are able to enjoy our state-of-the-art office facilities. Our dog-friendly office includes complimentary snacks, beverages and crazy-good perks (free onsite gym, cold brew coffee and kombucha on tap, company-paid lunches, offsite team events, and more)!

We offer a very competitive salary + generous bonus package, 100% company-paid health insurance (Medical, Dental, Vision) for all employees, UNLIMITED vacation, Paid Sick Leave, Paid Holidays, Paid Bereavement, Student Loan Repayment Program, 529 Education Savings Plan, Paid Parental Leave, subsidized Dependent Care, Training / Education Reimbursement, Paid Parking and 401k Plan with Company Match, Pet Insurance, Employee Referral Rewards…and more! Check us out here!

Salary Range :

This position is exempt (salaried).

Min : $84,700.00

Mid : $95,600.00

Max : $105,600.00

The pay range reflects the salary amount the Company reasonably expects to pay for the position. It is not a guarantee of actual compensation or a specific payment amount to any candidate. The actual compensation will depend on numerous factors including, without limitation, a particular candidate’s experience and qualifications.

The Company's Applicant and Worker Privacy Notice can be found here.

PeopleConnect is an equal opportunity employer.

Local area candidates are encouraged to apply, and please note we are not able to offer visa sponsorship, visa transfer, or corp-corp arrangements.

Note for Principal Agencies - Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order for this position in place.