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Director of Marketing
Director of MarketingAquestive Therapeutics • Warren, NJ, US
Director of Marketing

Director of Marketing

Aquestive Therapeutics • Warren, NJ, US
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Job Summary :

The Director of Marketing will play a critical role in executing the commercial success of our allergy portfolio, including a potentially groundbreaking new treatment poised to reshape the standard of care for treatment of severe allergies / anaphylaxis. Reporting to the VP of Marketing, you will support the end-to-end marketing strategy across both Healthcare Provider (HCP) and Direct-to-Consumer (DTC) channels, ensuring compelling brand presence, seamless product launches, and sustained market growth.

This role requires hands-on execution and tactical excellence. You'll manage key marketing initiatives, execute omnichannel campaigns, and collaborate effectively across Sales, Medical, Market Access, Regulatory, and R&D. The Director will serve as an important contributor to the commercial team, supporting the strategic direction and growth trajectory of the organization.

Responsibilities :

Strategic Execution & Brand Management

  • Execute marketing and brand strategies and tactical plans to support launch of pipeline products, including our anticipated first-in-class drug / device combination product
  • Develop compelling product messaging and campaigns based on approved product labeling
  • Support the development of HCP and patient marketing plans, tactics and resources
  • Present marketing recommendations and tactical plans to senior leadership for input and alignment

Campaign Development & Management

  • Execute omnichannel marketing campaigns across broadcast, digital, social, and experiential tactics to connect with patients, caregivers, and clinicians
  • Manage advertising agencies and external partners to deliver high-quality brand creative
  • Support pre- and post-launch tactical execution, from campaign development to performance optimization
  • Ensure all marketing activities and communications are in full compliance with medical, legal, and regulatory guidelines

    • Cross-Functional Collaboration

  • Build strong, collaborative relationships with key functional groups including sales, medical affairs, commercial analytics, legal, and regulatory
  • Work closely with the Promotional Review Committee (PRC) to ensure all brand-related materials meet compliance standards
  • Collaborate with sales teams to ensure field representatives are prepared and resourced with appropriate marketing materials
  • Coordinate with commercial analytics to track campaign performance and optimize tactics

    • Market Insights & Analytics

  • Generate customer insights through participation in qualitative and quantitative market research
  • Analyze data from multiple sources to uncover actionable market insights
  • Track key performance indicators (KPIs) and utilize insights to continuously refine marketing tactics
  • Support budget management and resource allocation for assigned marketing initiatives

    • Qualifications :

    Education & Experience

  • Bachelor's degree required; MBA or advanced degree preferred
  • 8+ years in biotech or pharmaceutical marketing with experience supporting product launches
  • Experience in rare disease therapeutic areas preferred
  • Demonstrated experience in both HCP and consumer marketing tactics

    • Technical Skills

  • Strong understanding of pharmaceutical marketing regulations and compliance, including FDA guidelines and industry best practices
  • Experience managing agency partners and external vendors
  • Proficiency in campaign development and execution across multiple channels
  • Strong analytical skills with ability to interpret market research and performance data

    • Leadership & Communication

  • Excellent written and oral communication skills
  • Strong collaborative approach with ability to work effectively across functions
  • Proven ability to manage multiple projects simultaneously and meet deadlines
  • Self-starter with ability to work independently while supporting team objectives

    • Personal Attributes

  • Thrives in dynamic environments with shifting priorities and ambiguity
  • Detail-oriented with strong project management skills
  • Results-driven with focus on achieving measurable outcomes
  • Adaptable and resilient when facing unexpected challenges

    • Preferred Qualifications

  • Experience in specialty pharma, allergy, or immunology therapeutic areas
  • Previous rare disease marketing experience
  • Experience with DNA medicine or novel therapeutic modalities
  • Familiarity with both startup and established pharmaceutical environments
  • Current residence in Northeast region with ability to travel as needed (~20-30%)

    • The above statements are intended to describe the general nature and level of the work being performed by colleagues assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Aquestive reserves the right to make changes to the job description whenever necessary.

    As part of Aquestive’s employment process, final candidate will be required to complete a drug test and background check prior to employment commencing.  Please Note :   Aquestive is a drug-free workplace and has a drug free workplace policy in place.

    Aquestive provides equal employment opportunities to all colleagues and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.  Expected Base salary range : $150,000 to $200,000 USD

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    Director Of Marketing • Warren, NJ, US