Marketing Manager

Job Description

Job Description

Benefits :

401(k)

Dental insurance

Flexible schedule

Health insurance

Paid time off

Profit sharing

Vision insurance

Company parties

Employee discounts

Position Overview

The Marketing Manager supports the Director of Sales & Marketing in the development and execution of marketing initiatives for TFB Hospitality and its brands (Annie Baileys Irish Pub, Conway Social Club, Per Diem Lititz, and TFB Catering). This role ensures consistent branding, effective communication, and creative strategies across all channels. The Marketing Manager also collaborates with operations, events, and leadership teams to strengthen brand presence, drive revenue, and build community relationships.

Key Responsibilities

Strategic Marketing

• Plan, execute, and analyze company-wide marketing campaigns in alignment with TFB Hospitalitys overall sales and marketing strategy.
• Develop creative marketing strategies to enhance brand awareness and attract new audiences.
• Identify growth opportunities through new partnerships, advertising, and promotions.
• Conduct market research and competitor analysis to inform strategy.
• Support long-term planning for brand positioning and market expansion.

Social Media Content Creation & Management

• Capture and edit photo / video content for use across all social media platforms.
• Write engaging captions tailored to each brands voice and audience.

Schedule and post approved content across Instagram, Facebook, and other relevant platforms.

• Monitor and respond to comments, messages, and online engagement in a timely and professional manner.
• Track and report on social media performance, identifying opportunities to improve reach and engagement.

Brand & Campaign Management

• Create and manage marketing calendars across all concepts.
• Write and edit promotional materials, press releases, newsletters, and website content.
• Manage email marketing campaigns, including design, scheduling, audience segmentation, and performance analysis.
• Support paid media and advertising efforts (digital and print).
• Ensure consistent brand voice, look, and feel across all channels and locations.

Content Oversight

• Identify and define content needs and creative direction for photography, videography, and social campaigns.
• Manage the companys photography and video library, ensuring assets are organized and accessible.
• Oversee content execution, ensuring alignment with brand standards and marketing goals.

Community Engagement & Public Relations

• Coordinate community outreach initiatives, charitable events, and sponsorships through TFB Cares.
• Build and maintain relationships with local organizations, media outlets, and partners.
• Represent the brand at select events and activations.
• Develop relationships with influencers and build brand awareness through that channel

Analytics & Reporting

• Track marketing KPIs and create performance reports for campaigns.
• Monitor ROI on advertising, events, and promotions.
• Provide insights to leadership to guide decisions on strategy, spend, and growth opportunities.
• Maintain reporting dashboards for digital performance, email engagement, and social growth.

Digital Marketing & Web

• Manage updates to brand websites, ensuring content, menus, and events are accurate and up to date.
• Optimize website content for SEO and monitor web performance analytics.
• Explore new digital platforms and emerging tools for brand growth.

Event Marketing Support

• Assist with promotion and marketing of special events, holiday activations, and ticketed dinners.
• Develop event-specific campaigns, including social, email, PR, and paid ads.
• Support on-site event coverage for marketing and promotional purposes.
• Coordinate with operations teams to ensure marketing aligns with event execution.

Internal Marketing & Communications

• Create and distribute internal company newsletter to support employee culture and communication.
• Maintain the internal employee intranet with up-to-date forms, announcements, and resources.
• Collaborate with HR and leadership on recruitment marketing, job postings, and employer branding initiatives.

Flexible work from home options available.