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Media Buyer - 43514110871 Job at Activate Talent in Sacramento

Media Buyer - 43514110871 Job at Activate Talent in Sacramento

MediabistroSacramento, CA, United States
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Overview

We’re helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.

Responsibilities

  • Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
  • Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
  • Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time.
  • Bridge clinical / educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
  • Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Use data and research to inform media decisions; apply A / B testing, segmentation, and reporting to refine targeting and creative execution.

Qualifications

  • Must-Have : 3+ years of proven media-buying experience, particularly in healthcare, wellness, or education sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen—especially in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy and educational integrity.
  • Flexible availability to align with Eastern Time and campaign demands.

    • Nice-to-Have

  • Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
  • Experience running campaigns for patient education, healthcare products, or wellness initiatives.
  • Familiarity with compliance and regulatory standards in healthcare marketing.

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    Media Buyer • Sacramento, CA, United States

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