Analyst, Data and Audience Activation

Analyst, Data And Audience Activation

Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.

Purpose : A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.

Growth : We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base

Focus is on "working families", "everyday Americans", "ordinary citizens", "mainstream population" "average income households", providing life insurance products that truly impact people's lives (more information will be provided in the interview).

Team (Culture) : USA Today named us a 2024 and 2025 top US workplace

Who Are We Looking For?

The Analyst, Data and Audience Activation, is responsible for refining and enabling our audience activation strategy across all addressable marketing channels. This position supports the implementation, automation, and optimization of cross-channel campaigns using modern campaign orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Oracle Responsys, Iterable), with an emphasis on generative AI to automate workflows, streamline procedures, and enhance marketing efficiency.

The Analyst will leverage mid-level analytical capabilities and platform experience to manage, analyze, and interpret customer and campaign data, delivering data-driven insights that improve targeting and increase campaign ROI.

Responsibilities

How will you contribute?

Data Management :

Collect, organize, and manage campaign data from various touchpoints using tools such as Adobe Campaign, Salesforce Marketing Cloud, or Iterable. Ensure data accuracy and integrity through QA and governance practices.

Audience Segmentation :

Create refined audience segments based on demographic, behavioral, and transactional data. Use AI-powered tools and predictive modeling techniques to identify high-potential audiences.

Generative AI Integration : Leverage generative AI tools (e.g., ChatGPT, Salesforce Einstein, Adobe Sensei) to automate routine marketing operations, generate dynamic content, recommend optimizations, and reduce manual effort.

Campaign Analysis :

Evaluate campaign performance using tools such as Power BI, Tableau, or native analytics platforms. Analyze lift, conversion, and engagement metrics to inform ongoing strategies.

Reporting : Design and maintain dashboards and automated reports. Present actionable insights to marketing and business stakeholders to drive strategic decisions.

Optimization :

Collaborate with stakeholders to iterate on segmentation, messaging, and cadence strategies. Recommend continuous improvements using experimental design (e.g., A / B testing, holdout groups).

System Integration : Partner with MarTech and Data Engineering teams to connect campaign systems with CDPs, CRMs, and data lakes for an integrated view of customer data.

Technology Stewardship :

Stay current with marketing technology trends, including generative AI, machine learning, and customer data platforms (CDPs). Evaluate and pilot new tools and processes that can add value.

Qualifications

What do you offer?

Bachelor's degree in Marketing, Data Science, Business, or a related field preferred.

35 years of experience in marketing analytics, marketing operations, or campaign execution roles.

Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer.

Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau).

Familiarity with generative AI technologies and their application in marketing workflows.

Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).

What can we offer?

Enjoy a hybrid work environment that promotes work-life balance.

Comprehensive medical, dental, and vision coverage starting from your first day.

Employer 401k match and employer contribution to a pension plan.

Generous PTO and paid parental leave to support your family needs.

Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.