Senior Marketing Manager, Lifecycle Marketing Job at Remoteworldwide in Town ofMediabistro • Town of Clay, NY, United States
Senior Marketing Manager, Lifecycle Marketing Job at Remoteworldwide in Town of
Mediabistro • Town of Clay, NY, United States
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job_description.job_card.job_descriptionDesign and operate scalable, automated outreach systems using tools like Clay, internal data sources, and APIs. Integrate data from platforms like LinkedIn Insights, Yelp API, and ZoomInfo to create enriched lead personas. Enable upstream personalization using custom objects in Salesforce and Clay workflows. Build personalized lead flows and assets that power regional and lifecycle campaigns. Build multi-inbox routing workflows to ensure optimal deliverability. Implement automated systems for lead validation, fallback generation, and equitable distribution (e.g., round-robin). Collaborate closely with regional marketing teams to support inbound and outbound campaign plays, ABM, and event follow-ups. Sync campaign performance, enriched data, and workflows across CRM and sales enablement tools (e.g., Salesforce, Outreach). Develop a real-time intent framework using tools like 6sense to notify sales teams of high-potential leads. Create CRM or Slack-based smart alerts and scoring logic to surface next-best-action insights. You'll report to : Manager, CRM & Lifecycle Marketing Team : Marketing – CRM & Lifecycle team Team size : This is an individual contributor role
Senior Marketing Manager, Lifecycle Marketing
Senior Marketing Manager, Lifecycle Marketing
Posted : 10 / 07 / 2025
Anywhere in the world
Remote
Senior
What this job can offer you
This role offers the unique opportunity to build a mechanized, intelligent lifecycle marketing system from the ground up, with full ownership over how lead data flows through the funnel—from acquisition to sales handoff—using automated, scalable systems. It provides a collaborative and high-impact environment, working closely with regional marketing teams, sales, and growth operations. You’ll have the ability to shape how enriched data and personalized workflows support full-funnel campaigns across multiple regions, with direct influence on delivering faster, smarter sales cycles through automation, personalization, and intelligent lead segmentation. All of this takes place within a fast-paced, product-driven company culture that prioritizes performance, personalization, and meaningful impact.
What you bring
- Several years of experience in marketing operations, automation, or demand generation.
- Deep understanding of marketing tech stacks and a passion for building scalable, intelligent systems.
- Fluency with Salesforce, HubSpot, Outreach, Openprise, and enrichment platforms like ZoomInfo, Clearbit, Clay, etc.
- Solid knowledge of API integrations, data flow architecture, and anti-spam best practices.
- Strong background in lead routing, deliverability, and multi-inbox infrastructure.
- A highly autonomous mindset, with a bias for action and optimization.
- Collaborative nature and experience partnering with campaign and regional teams to drive impact.
- Writes and speaks fluent English. Other languages are a plus.
- Experience working remotely is not required but is considered a plus.
Key Responsibilities
Recommendation Engine & Smart Alerts
Practicals
Remote makes running global teams simple. By making it simple to hire, manage, and pay anyone, anywhere.
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Lifecycle Marketing Manager • Town of Clay, NY, United States
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