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Market Development Representative
Market Development RepresentativeHelp at Home • Macon, GA, US
Market Development Representative

Market Development Representative

Help at Home • Macon, GA, US
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Help at Home is the leading national provider of in-home personal care services, where our mission is to enable individuals to live with independence and dignity at home.

Our team supports 66,000 clients monthly with the help of 50,000 compassionate caregivers across 12 states.

We’re looking for people who care about others, who are willing to listen, lean in and make impactful change.

Each role at Help at Home can have a positive impact in supporting our caregivers and clients.

If you are someone who leads with passion and integrity and are looking to join a rapidly growing, industry leading team, Help at Home may be a good fit for you.

Job Summary :

  • The Market Development Representative is responsible for driving referral-based growth for our home care services in the Macon, Valdosta and Brunswick GA regions.
  • Need to live within these cities of GA.
  • This field-based role focuses on identifying, developing, and managing strategic partnerships with key referral sources, including Managed Care Organizations (MCOs), Case Management Agencies, Area Agencies on Aging, hospitals, and other healthcare or community-based organizations.
  • You’ll be accountable for building strong, ongoing relationships that generate qualified client referrals, while collaborating closely with internal teams to ensure seamless service delivery.
  • This position offers a high level of autonomy and is ideal for a proactive, relationship-driven professional who understands the healthcare landscape and is passionate about improving access to quality home care services.
  • Candidates should be located in or around Macon or Brunswick, GA.
  • While the position offers remote or work-from-home flexibility, it requires regular travel to branches throughout the market on a weekly basis.

Duties / Responsibilities :

  • Develop and maintain client relationships by building and nurturing relationships with potential clients, referral sources, and healthcare professionals to generate new business opportunities.
  • Identify and pursue new business opportunities by actively identifying and targeting new business opportunities within the assigned market.  Conduct market research, cold calling, networking, and attending industry events to expand the client base.
  • Provide a consultative sales approach to understand the specific needs of clients and provide tailored solutions.
  • This includes educating clients and referral sources about the benefits of home healthcare services and how they can meet the needs of patients.
  • Achieve established sales targets and goals within the assigned market.
  • This involves setting sales strategies, tracking performance metrics, and adjusting tactics as necessary to ensure success.
  • Work closely with internal teams to ensure that client needs are met, and that the quality-of-service delivery is maintained.

    • Education and Experience :

  • High school diploma or GED required.  Bachelor’s degree preferred.   Additional relevant degrees or credentials a plus.
  • Minimum of three (3) years of experience, with demonstrated success, in roles focused on business growth.
  • This may include, but is not limited to, sales, talent recruiting, account management, distribution channel management, strategic partnerships, marketing, and business leadership roles with accountability for growth.

    • Experience in the home health industry is valuable but not required Required Skills and Abilities :

  • Sets clear, measurable goals aligned with market objectives; tracks progress and engages teams.
  • Strong verbal and written skills; effectively communicates across functions and levels using clear presentations.
  • Maintains a growth mindset and encourages ongoing learning.
  • Applies creative thinking to test and improve new growth strategies and sales tactics.
  • Leads cross-functional teams with focus on results; provides constructive feedback with empathy.
  • Listens actively and understands multiple perspectives to meet partner and customer needs.
  • Manages multiple priorities, thrives in dynamic environments, and provides clarity amid change.
  • Demonstrates commitment to own professional development and the personal and professional goals of their teammates.
  • Very strong problem-solving skills, including ability to deal with conflict in a professional manner.

    • Physical Requirements :

  • Sedentary – ability to remain in a stationary position for extended periods of time.
  • Ability to communicate effectively and clearly with others to exchange information.
  • Prolonged periods sitting at a desk and working on a computer.

    • Travel Requirements :

  • Role must be within the market of Southern GA they are supporting but can be remote within that geography.

    • Regular travel on a daily or weekly basis required, even in inclement weather.   Benefits :

  • Direct deposit Healthcare, dental, and vision insurance Paid time off and parental leave 401k Ongoing, in-depth training opportunities Meaningful work with clients who need your help Career growth and experience with an industry leader with 40+years of history in a high-demand field The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
  • They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.
  • Help At Home is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants.
  • Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
  • Data Security and Privacy Statement At Help at Home, we prioritize protecting your personal information during the hiring process.
  • We comply with all relevant data privacy regulations, including HIPAA and SOX where applicable.
  • Your data will only be used to assess your employment suitability and won't be shared with unauthorized parties.
  • We use strong security measures to protect your information from unauthorized access or disclosure.
  • By submitting your application, you consent to this process.
  • You can access, modify, or request deletion of your data by contacting us.
  • Employees must adhere to our data protection policies and legal requirements to safeguard sensitive information.
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